*Netflix is apologizing Thursday after the marketing of its upcoming release “Cuties” was met swift backlash online with many saying the poster sexualizes children (see above).
The critically-acclaimed French-language pic, which won the World Cinema Dramatic Directing Award at Sundance this year, follows Amy, an 11-year-old girl who joins a group of dancers named “The Cuties” at school and soon becomes aware of her burgeoning femininity — upsetting her mother and her values.
Netflix recently began promoting the September 9 release of the film, but the poster did not sit well with many online. One Twitter user called it “disgusting,” while another said, “Netflix really messed up here.”
Netflix took down the offending artwork and has replaced it, but it wouldn’t confirm to Deadline whether the poster was made in-house or by an outside agency. The streamer said in a statement: “We’re deeply sorry for the inappropriate artwork that we used for Cuties. It was not OK, nor was it representative of this French film which premiered at Sundance. We’ve now updated the pictures and description.”
Watch the trailer for “Cuties” below: