*Armed with a spirited, Beyonce-sountracked launch video featuring nearly every major Black female politician, activist and “Mothers of the Movement” member, OWN: Oprah Winfrey Network on Friday launched its first ever OWN Your Vote initiative, a bipartisan registration and get-out-the-vote campaign partnering with national and local grassroots and voting rights organizations to provide tools and resources that will empower Black women to vote this November.
OWN YOUR VOTE is designed to help Black women make a voting plan for this critical 2020 election cycle, by recognizing obstacles to voting including challenges around COVID-19, mail-in ballots, voter suppression, transportation, and changing protocols and poll locations; connecting the everyday issues critical to Black women to the issues appearing on the ballot; empowering this key voting block to own their voting story, and make a plan to ensure success at the polls; encouraging local community activism and leveraging personal networks; and collaborating with the voting rights partnership community to support mail-in voting, voter registration, volunteerism, transportation, and safety procedures.
Oprah Winfrey said, “We find our nation on the precipice, a true tipping point. Our audience has a powerful voice. I am proud to be a part of this movement that will create the change we want to see for our country.”
Watch the fire launch video below:
OWN is partnering on the campaign with national and local organizations including the National Association for the Advancement of Colored People (NAACP), NAACP Legal Defense and Educational Fund, National Action Network (NAN), American Civil Liberties Union (ACLU), Color of Change, Advancement Project, Fair Fight Action, National Coalition on Black Civic Participation, Black Women’s Roundtable, The National Urban League, Delta Sigma Theta Sorority, Incorporated, the Lawyers’ Committee for Civil Rights Under the Law, Alpha Kappa Alpha Sorority, Incorporated, The Links, Incorporated, Zeta Phi Beta Sorority, Incorporated, the African Methodist Episcopal Church (AME), Woke Vote, Higher Heights Leadership Fund, When We All Vote, Sistahs in Business Expo, Vote.org, The King Center, and more to come. Target markets for the initiative include the key battleground states with a high concentration of OWN viewers including Florida, Georgia, Michigan, North Carolina, Wisconsin, Pennsylvania, Nevada, South Carolina, Virginia, Texas, and Ohio.