Friday, March 29, 2024

Google Announces New Ways They’re Supporting Black-owned Businesses

Happy Black Businessman

*”Starting today, merchants in the U.S. with a verified Business Profile on Google can add a Black-owned business attribute to their profile, making it easier for customers to find and support them. As part of our $300 million commitment to support underrepresented entrepreneurs, we’re also integrating the attribute into the digital skills training programs we offer Black business owners through Grow with Google Digital Coaches,” Jewel Burks, Head of Google for Startups U.S., said in a blog post.

Burks said with this attribute, their goal is to make Search and Maps more inclusive and help support Black-owned businesses.

Making Search and Maps more inclusive

With this attribute, the  goal is to make Search and Maps more inclusive and help support Black-owned businesses when they need it most.

“Everyone who comes into this store is welcome,” says Janet Jones, founder and co-owner of the Detroit-based Source Booksellers. “For us, being Black-owned means serving the community we’re in.”

By adding the attribute, people using Google Search and Maps can see Source Booksellers is Black-owned, and easily extend their support by purchasing one of their products, leaving a great review and sharing their Business Profile with others looking for their next book.

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To help get the word out about the new Black-owned attribute, we’ve partnered with the U.S. Black Chambers, Inc. (USBC). With 145 Black Chambers of Commerce and 326,000 members across the country, USBC provides leadership and advocacy to empower Black business owners through resources and initiatives.

Together, Google and USBC will provide training for Black-owned businesses to enhance their presence on Google through the use of digital tools like Google My Business and Google Analytics. Our hope is that by partnering with USBC, we can help more businesses connect with their community and customers.

read the rest of this article at Google.

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