*Michael Jordan and the Jordan Brand have donated $100 million toward fighting systemic racism over the next 10 years.
The NAACP Legal Defense and Educational Fund and the Formerly Incarcerated and Convicted People and Families Movement are both recipients of $1 million in support from the Jordan Brand. The Black Voters Matter Fund will receive $500,000, People reports.
“I’m all in with Jordan Brand, the Jordan family and our partners, who share a commitment to address the historical inequality that continues to plague Black communities in the U.S.,” Jordan said in a statement. “There is a long history of oppression against Black Americans that holds us back from full participation in American society. We understand that one of the main ways we can change systemic racism is at the polls.”
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Black lives matter. This isn’t a controversial statement. We are you. We are a family. We are a community. Michael Jordan and Jordan Brand are committing $100 million over the next 10 years to protecting and improving the lives of Black people through actions dedicated towards racial equality, social justice and education. #JUMPMAN
“We know it will take time for us to create the change we want to see, but we are working quickly to take action for the Black community’s voice to be heard,” the NBA icon added.
The three groups who received funds were chosen “based on their ability to take action that can create impact now.“
“The $100 million commitment was just the start. We are moving from commitment to action. Our initial partners can directly impact the social and political well-being of the Black community,” Craig Williams, President of Jordan Brand, said in a statement. “We will have a disciplined focus on social justice, economic justice and education, as the most effective ways for us to eliminate the systemic racism that remains in society.”