*With scores of people deciding they don’t want to wear masks in a global pandemic, one health group has opted to try and scare folks into protecting themselves and others from COVID-19, using one of the most famous masked men in horror movie history.
Ogilvy Health and the Chimney Group tapped Jason Voorhees of the “Friday the 13th” franchise for a PSA promoting the fight against COVID-19 in New York City. The one-minute visual sees him engaged in normal everyday activity like trying to hail a cab, taking the subway, walking in the park — and ruminating about
his desire to be a “normal” person. “The mask kind of makes people uncomfortable,” he says in a voiceover. “I wish people could see me for who I am…I know, the whole chainsaw thing, the woods, sneaking up on people — I get it. I don’t have the best reputation.”
The PSA ends with a little girl handing Voorhees a face mask, which he puts over his regular goaltending mask. He continues, “But the thing is, behind the mask, I’m just a regular guy. I’m not scary at all. I have a cat.”