*Today YouTube debuted “UHC: Ultimate Home Championship” a first-of-its-kind competition special now streaming on host Stephen Curry’s YouTube channel.
The competition features some of the most exciting athletes and sports talent on YouTube, including The F2, Ryan García, DeAndre Jordan, Kristopher London, Von Miller, Ronda Rousey and Lindsey Vonn, and “sideline commentators” including gaming superstar Tyler “Ninja” Blevins, ESPN’s Katie Nolan, and Saturday Night Live’s Ego Nwodim.
Watch the competition here. or via the YouTube player above
The competition, which is built around four, high-octane rounds of at-home events from a laundry hamper basketball to a DIY high jump, will raise funds for the World Health Organization’s COVID-19 Solidarity Response Fund with viewers encouraged to donate directly on the “Ultimate Home Championship” watch page.
“UHC: Ultimate Home Championship” is part of a new slate of YouTube Originals aimed to support, entertain and educate viewers around the world during this global pandemic through the platform’s #GetBy WithMe Campaign. Other recent projects include “Bear Witness, Take Action,” a global conversation uniting YouTube creators, influential public figures and prominent activist voices to create change, heighten awareness and raise funding to protect black lives on June 13 and “Dear Class of 2020,” a tribute to this year’s graduating class centered around the timely themes of hope, resilience, and camaraderie on June 7.
The special is Executive Produced by Stephen Curry, along with Unanimous Media (Curry’s multimedia company) and Portal A, an award-winning content company specializing in original and branded entertainment. The special was developed and produced by Unanimous Media and Portal A.
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About YouTube Originals:
YouTube Originals are award-winning, creative and engaging scripted and unscripted series and films across music, personalities and learning for fans all over the world. Spotlighting both YouTube creators alongside Hollywood’s biggest stars, YouTube Originals provide an experience that only YouTube can offer. By tapping into the platform’s growing global community, fan engagement capabilities, and innovative content mixed with pioneering live streamed specials, there is truly something for everybody. Fans experience YouTube Original content through ad-supported YouTube as well as YouTube Premium, a subscription service that offers access to YouTube Original series and movies, a streaming music platform, and an uninterrupted, ad-free experience across all of YouTube. YouTube Originals is a global platform available in over 60 countries worldwide.
About Portal A:
PORTAL A is an award-winning content company that creates breakthrough entertainment with the most influential talent and brands in the world. Based in San Francisco and Los Angeles, Portal A produces content with top global brands such as Google, Amazon, and Clorox and develops original programming for streaming networks and platforms. Portal A’s work has been seen over 1 billion times and was recently named as Digiday’s Video Agency of the Year and Content Agency of the Year.
About Unanimous Media:
Unanimous Media develops and produces premium television, film and digital content with an emphasis on family, faith and sports themes. Founded by NBA superstar Stephen Curry and business partners Jeron Smith (CEO) and Erick Peyton (CCO), Unanimous strives to encourage, empower and uplift audiences through a variety of diverse narratives. Using storytelling as a powerful tool, Unanimous further expands Curry’s vision to inspire people around the world.
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source:
Jenkins, Jacara (NYC-RCN)
[email protected]
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