Thursday, March 28, 2024

Kanye West Inks 10-year Deal with Gap on Collection Launching in 2021

kanye, Kim Kardashian

*Kanye West and his Yeezy fashion line have inked a 10-year deal with GAP for a collection that will launch in 2021. 

The hip-hop star confirmed the news on his Twitter account by sharing an image of the Gap logo featuring the letters “YZY.” He wrote in all caps, “YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER.”

The YEEZY Gap line, which is expected to hit Gap stores and online early next year, will include a range of pieces for men, women and children, per PEOPLE

“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,” said Mark Breitbard, Global Head of Gap Brand in a press release.

Kanye’s wife, Kim Kardashian, took to Twitter to congratulate him on the partnership .

“If anyone knows Kanye they know how much the Gap and Yeezy means to him so this partnership is his dream come true! I am so proud of him. You guys are going to love what they have in store for everyone! #WestDayEver,” she wrote.

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Design Director of Yeezy Gap

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In a 2015 interview with Style.com, West noted his desire to work with Gap, saying: “One of my dreams was to be the head creative director of the Gap. I’d like to be the Steve Jobs of the Gap … [I want] full Hedi Slimane creative control of the Gap.”

Kanye’s deal with the brand is for 10 years, with an option to renew after five, according to the New York Times.

“Under West’s creative direction, the Yeezy design studio will develop the new line to deliver modern, elevated basics for men, women, and kids at accessible price points,” the brand announced in a statement.

“This partnership brings the relationship between West and Gap full circle, as Kanye worked in a Gap store as a teen growing up in Chicago,” the brand stated.

West has tapped Nigerian-British designer Mowalola Ogunlesi to serve as the design director of his new Yeezy and Gap partnership, Complex reports. 

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