Thursday, October 6, 2022

Virtual Essence Festival Kicks Off Today, June 25 With Performances, Panels & Wellness Practices

*Although the 2020 Essence Festival and Culture was canceled this year due to the Coronavirus pandemic, you can still get your virtual fix of the event over the next two weeks.

Essence has put together a digital benefit series that will feature performances, entertainment and empowerment series.


The theme for this year’s festival is UPLIFTED: Healing Now. Empowered Future. Starting on June 25 and streaming on Artist scheduled to perform include John Legend, D-Nice, Bruno Mars, BBD, Nas, Patti LaBelle, Common, Big Freedia and more. Below is a schedule of activities.


Wellness House™
Thursdays: June 25 & July 2
5PM-9:30PM ET
Kickstart your path to recovery with meditation, conversations, workouts, and tutorials designed to boost your mental, physical, spiritual, emotional, and financial wellbeing.


Beauty Carnival™
Fridays: June 26 & July 3
Starting at 5PM ET

Step inside a virtual beauty sphere with top brands, makeup artists, hair stylists, skincare experts and more! Stream live tutorials and get expert tips to accentuating your own flawless beauty with products and brands that are making a splash across the globe.


Wealth & Power™
Saturdays: June 27 & July 4
Starts at 1:30PM ET

Get the tools you need to invest in yourself and makes strides in entrepreneurship, career, and personal finance. Plus, get the latest on the 2020 candidates, the issues that matter most, and why your voice counts!

Evening Concerts
Saturdays: June 27 & July 4
Hosted by Loni Love
Music by D-Nice

As one of the title sponsors, Ford’s focus this year is to create safe spaces of affirmation and self-care, by providing a virtual support system. Ford will be sponsoring four panels including; Breast Cancer Awareness: Tips During a Pandemic Powered by Ford Warriors in Pink brings together a panel of doctors and survivors to discuss health and wellness during COVID-19 with tips for breast cancer survivors and those currently going through treatment. Thurs, June 25 from 5:54 – 6:09 pm ET

Overcoming Overwhelm: Black Women at Work will open the discussion on mental, social, and occupational wellness and shine a light on the holistic mental health practices Black women can use to fuel their wellness journey.  Award-winning actress and founder of The Boris Lawrence Henson Foundation, Taraji P. Henson, is a featured panelist. Thurs, July 2 from 7:32 – 7:47 pm ET

In the Wealth & Power house, three female trailblazers making strides in traditionally male-dominated industries with be highlighted, in a discussion moderated by Emmy award-winning journalist Shaun Robinson. Saturday, June 27 from 3:28 – 3:43 pm ET

And finally, on Saturday, July 4 from  3:44 – 3:59 pm ​ET, The Current State of Black Women Entrepreneurs: Still I Rise will provide the opportunity to have an honest conversation on how Black women entrepreneurs are overcoming the challenges of these times.

At the Ford virtual booth, participants will be able to complete virtual walkarounds of the new 2021 Mach-E2020 Explorer2020 Escape and the 2020 F-150, enjoy live DJ sets from Femme It Forward, the music and entertainment platform featuring female visionaries, and Girls Make Beats, a music production mentorship program Ford worked with earlier this year during the 2020 Escape “Built Phenomenally” campaign.

Over the course of the 2 weekends of ESSENCE Festival, Ford will donate $700,000 to support Black women in 6 cities hit hardest by COVID-19– New York, Los Angeles, Chicago, Detroit, Atlanta and New Orleans – through National Urban League and 5 organizations that support Black women by creating safe spaces of affirmation and self-care through entrepreneurship, empowerment, mental health and wellness.





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