*Move over gin and juice, Snoop Dogg is about to drop some wine like it’s hot! Next month, Snoop will bring his signature Cali style to 19 Crimes, the pioneering Australian wine brand that first used augmented reality to bring their labels to life, with the introduction of Snoop Cali Red. Launching with AR in which Snoop speaks to you from the label, this wine is sure to liven up any table, bar or BBQ where it is uncorked. I would love to get Snoop Cali Red, on your readers’ radar! Ahead of the official launch on July 15, is now a good time to send a special preview sample your way?
An icon of hip hop, Snoop embodies the same spirit of rule breaking, culture creating, and overcoming adversity that inspired 19 Crimes’ original cast of rebellious heroes. Snoop Cali Red marks a new chapter for 19 Crimes, with Snoop bringing the first ever California bottling from the fan-favorite wine brand to life. Sourced from Northern California’s Lodi region, Snoop Cali Red is a blend of Petite Syrah 65%, Zinfandel 30%, Merlot 5%. All American oak offers a distinct smoky component that also yields vanilla and chocolate. (SRP: $12) More details on the wine can be found in a press release announcing the multi-year partnership here, alongside hi-res images of the new bottle and label artwork.
In conjunction with the launch, 19 Crimes will donate $100,000 to the NAACP Legal Fund. As protests sparked across all 50 states, over 10,000 people have been arrested nationwide for participating and breaking curfews – simply exercising their rights as a US citizen. The NAACP Legal Fund has stood up to support these people, the majority of whom are Black or People of Color. “19 Crimes was born from individuals that overcame adversity, and we are proud to support the NAACP in their fight to seek justice for people who are unfairly facing incarceration, for simply expressing the same outrage that we all now feel” explains John Wardley, Vice President Marketing Treasury Wine Estates. In addition to their initial donation, the 19 Crimes team is working with the NAACP on a longer-term plan to provide continued support.
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