Wednesday, October 27, 2021

LaMelo, Lonzo and LiAngelo Ball Sign With JAY-Z’s Roc Nation Sports

*The Ball brothers have all signed with Roc Nation Sports, JAY-Z’s sports management company.

LaMelo Ball’s manager, Jermaine Jackson, confirmed the new deal with ESPN’s Jonathan Givony.

“This was a family decision,” Jackson said, via TMZ. “This is now an extended family. They put together a beautiful game plan with Jay-Z. The basketball game is about to change. They are going to create something totally new.”

Lonzo, LiAngelo and LaMelo Ball were previously represented by CAA, but left in March, around the same time agent Leon Rose left the company to serve as president of basketball operations for the New York Knicks, per CBS Sports.

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Jackson says the Ball family had been shopping for an agency but after speaking with “several agents” — they ultimately decided to rock with Jigga, who is a longtime supporter of the family’s Big Baller Brand. 

“The family had good vibes with Roc Nation,” said Jackson. 

“I’ve known Jay-Z since I played for the Knicks, but this is what the kids wanted to do. Jay-Z is a master at what he does. He’s global. It’s power beyond power,” he added.

Roc Nation’s first major project with the Ball family will be securing a shoe contract for LaMelo.

“He’s still wide open,” Jackson said. “He hasn’t signed with anyone. Everyone is kicking in the door. Melo is open to whatever. With this pandemic going on, we don’t know what things are going to look like.”

As noted by CBS, the Knicks will hold a top pick in the upcoming 2020 NBA Draft, and LaMelo is one of the top available prospects.

Meanwhile, Lonzo still has another year on his contract with the New Orleans Pelicans and LiAngelo signed with the Oklahoma City Blue of the G-League rior to the coronavirus pandemic.

Ny MaGee
Ny MaGee is a screenwriter and freelance reporter from Chicago -- currently living in Los Angeles and covering A-list entertainment for various outlets, including Emmys.com. She has worked for: Miramax, MTV & VH1, The Jim Henson Company, Hallmark Channel, Paramount Pictures, and for iconic indie film producer Roger Corman.

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