*Erykah Badu has ventured into the business of incense via her new online store Badu World Market, and the hottest item is her “Premium Incense”, Badu P***y, which sold out in 19 minutes.
In a recent interview with bet.com, the singer explained why she wasn’t surprised when item sold out within minutes.
“First of all, I’m Erykah Badu,” she says. “Secondly, in this industry, it’s a legend that my box changes people. It changes their influences, their religion, their politics and everything else. So, that’s why I decided to do it. I feel like everybody deserves it.”
But don’t dare inquire about the components that make up her signature scent.
“I cannot divulge all of the ingredients. That just has to remain a myth,” she says. However, she did explain why she wants to share her “p—y scent” with the world.
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“It’s a victory for us, as women, because those things have been so taboo. Women are taught to be ashamed of our womanhood, our periods, our femininity, our hormones, our PMS, and all those things that are a part of this world,” she explains. “There are all these beautiful young women who Mama’s Gun created, and when I say that, I mean I’ve been talking about these things from the beginning of time,” she continues. “I feel like we finally have a platform to speak how we want, to say what we want, and we don’t have to behave or speak a certain way or hide what we feel.”
Badu recently celebrated her 49th birthday with the launch of her online store, a move inspired by the artistic collective within her “tribe” (her 4 million Instagram followers).
“Their love and likes become a part of your feed. In that feed, you develop a tribe of people that understand you and support you. In my tribe, I found that so many artists, who are like me, are often unheard and unseen, but their ideas are always borrowed. I wanted to become an advocate for them, and my first focus was to take these artists off people’s mood boards and put them on their payroll by sharing my platform and at the same time offering an opportunity to be a part of a great movement.”
Badu also notes, “This is my last year in the 40s, I’m 49,” she told BET Digital exclusively.
“I also had the opportunity to launch Badu World Market on February 20th, and that makes me so very happy. The market is Badu’s latest endeavor that was partially inspired by her unique style. “The other part of it is something that’s very dear to my heart, and it’s being an advocate and an activist for artists who have smaller platforms” she adds.
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