*If ever there was a natural-born pitch-woman, it would be, in our estimation, actress/singer Keke Palmer. Apparently Olay agrees.
That’s right. Palmer, who is also one of the hosts of the ABC’s weekday show “Strahan, Sara & Keke, “is the new Olay Body skincare line spokesperson, according to Essence.
The effervescent TV personality had previously partnered with Olay Body last year for its New York Fashion Week campaign. She walked in her first runway show at the event.
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Now, Palmer has signed on to be a spokesperson for a new skincare-inspired collection of body care products packed with ingredients such as collagen, vitamin C, and hyaluronic acid.
“I used to watch these kinds of commercials on television when I was a little girl and very rarely, if ever, did I see a girl in them that looked like me,” Palmer says in an Instagram video. “I always thought there was a special kind of beauty or hair texture or complexion that you had to have to be considered for an actual beauty ad. Not to be melodramatic or whatever, but REPRESENTATION MATTERS. It truly does!!”
“This year-long partnership with Olay Body means so much to me because for a long time, women like me weren’t represented in the beauty industry, and representation is so important,” Palmer told Essence. “We are beautiful, confident and fearless—all the things that Olay Body represents.”
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