*Rihanna has tapped singer Normani to serve as Savage X Fenty’s first-ever brand ambassador, the company announced Thursday (Nov. 21).
The 23-year-old singer will star in the brand’s upcoming holiday campaign, and the news follows Normani’s appearance at September’s Savage X Fenty runway show, which is available to stream on Amazon Prime.
“I want all individuals to feel empowered and to embrace who they truly are,” Normani wrote in an Instagram post about her new gig. “I don’t always wake up feeling the most confident and powerful, but trust and believe having my Savage X on always helps!!”
Check out her IG announcement post below.
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“She exudes confidence and power,” RiRi said in a statement as to why Normani is the “perfect choice” to rep Savage X Fenty, via Billboard. “Everything she does is executed with passion and the belief she’s going to kill it. That’s why people gravitate towards her.”
“I was very excited and really honored, especially that the ask came from Rihanna herself,” Normani explained to Vogue. “I know that this is her passion project, something she genuinely and wholeheartedly believes in and cares about, and the fact that she wanted me to be a part of that meant a lot to me.”
The Fifth Harmony member also praised Rihanna for being her inspiration and role model.
“She is somebody I’ve looked up to for a very, very long time,” Normani continued. “She’s had so much influence on me in terms of pop culture and as a woman, but also in terms of how she’s able to do things gracefully while being cutting edge, being bold, pushing the needle, and changing the narrative.”
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