*Jennifer Lopez has been tapped by Coach to be its new global face, which includes starring in several fashion campaigns and modeling the Spring 2020 collection.
“I’m so excited for this collaboration with Coach” Lopez shared in a statement. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style––an uptown downtown mix.”
But Lopez’s love for the fashion house actually goes beyond the new campaign. The superstar donned one of Coach’s signature bags (with the original “C” logo) in the music video for her 2002 hit “All I Have,” featuring LL Cool J.
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“Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way––she really embodies the attitude of Coach and our new campaign,” said Stuart Vevers, Coach’s creative director. “I loved when Jennifer carried the Coach Signature bags in her 2002 video ‘All I Have’. She’s from New York like Coach, which creates another authentic connection with our heritage, and I’m particularly excited about bringing Jennifer and Juergen Teller together.”
As the new face of Coach, Lopez joins other fellow spokespeople, including Selena Gomez, Michael B. Jordan and Yara Shahidi, per PEOPLE.com.
Lopez shared a sneak peek of her upcoming campaign on Sunday via her Instagram stories.
“Hi guys look where I am,” the actress said in the clip, showing her wrapped in a fur coat on top of the Empire State Building “I am on top of the best city in the world, here in New York. I’m shooting my first campaign for Coach. So excited. Amazing things coming.”
— Coach (@Coach) November 19, 2019