*Will Packer, one of the busiest producers in Hollywood, is at it again. Packer, along with Lionsgate’s Debmar-Mercury, is combining for a new half-hour entertainment news magazine show called “Central Ave.”
The new creation will get a 5-week test run starting November 4 on select Fox TV stations and will air live from Atlanta.
“Central Ave,“ according to Deadline, will bring to audiences entertainment and pop culture news through a provocative, socially conscious and diverse lens. The cohost are Julissa Bermudez (“106 & Park”) and former Olympic track star and five-time gold medalist Sanya Richards-Ross.
It’s worth noting that this pairing is historic because it’s marks the first time that two women of color have been named co-hosts of an entertainment magazine news show.
“We can’t wait to work with someone this successful who, when you ask how many syndicated strips they’ve worked on before, the answer is none.” said Frank Cicha, EVP of programming for Fox Television Stations. “I have to believe we’re going to get something fresh here. Will Packer doesn’t know what he can’t do in this space. That, to me, is invigorating.”
“Will Packer brings an entirely new and vibrant vision to syndication with ‘Central Ave,’” Debmar-Mercury Co-Presidents Ira Bernstein and Mort Marcus, commented. “We are excited to fill a need in the marketplace for a magazine show like this by partnering once again with our good friends at the Fox stations and a team headed by an A-List film producer of the caliber of Will.”
“Central Ave will stand out in the newsmag space by presenting a unique first-person perspective on the culture-driving, trendsetting topics that mainstream audiences have a voracious appetite for,” Packer told Deadline. “Being fronted by fresh voices that happen to be diverse and female gives us license to do stories in a way no one else can.”
Will Packer Media and distributor Debmar-Mercury will co-produce the series, with Packer, Kelly Smith and showrunner Monique Chenault serving as executive producers.