*Eva Longoria has been tapped to direct Fox Searchlight’s “Flamin’ Hot,” a biopic about the creator behind the popular Flamin’ Hot Cheetos.
The movie is set to tell the true story of Richard Montanez, the son of a Mexican immigrant, who grew up in a migrant labor camp in Southern California with 10 siblings in a one-bedroom apartment.
Montanez worked as a janitor at Frito-Lay when he came up with the idea for Flamin’ Hot Cheetos after an assembly line machine broke down and a batch of Cheetos didn’t get dusted with that mystery orange powder. Montanez took the batch home and experiment on them with various spicy seasonings, CNBC.com reports.
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Who knew that the process of making our snacks (like the Cheetos seen here) would be so #OddlySatisfying? pic.twitter.com/nLF6RLq4me
— Frito-Lay N. America (@Fritolay) March 25, 2019
He then pitched his concoction to the company’s CEO at the time, Roger Enrico, who had sent out a video “telling all employees he wanted them to take ownership of the company,” Montañez said. So he decided to call “him up, not knowing you weren’t supposed to call the CEO.”
The rest, as they say, is history.
Flamin’ Hots are now among Frito-Lay’s best-selling products worldwide.
Montanez’s invention bumped him up to executive status at PepsiCo, which owns Frito-Lay.
“I have a PhD of being poor, hungry and determined,” the janitor-turned-inventor-turned-executive tells the Washington Post. “And I think when you’ve experienced those three things, there’s a lot of wisdom. When you’ve been poor, there’s so much innovation that comes out of that.”
There is no word yet about who will play Montanez in the film and the release date has also not been announced.
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