Friday, March 29, 2024

Tyra Banks Revisits Harvard Business School Ahead of Modelland Launch

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Tyra Banks attends the 2018 American Music Awards at Microsoft Theater on October 9, 2018 in Los Angeles, California.
(Source: Kevork Djansezian/Getty Images North America)

*Tyra Banks returned to Harvard Business School this month to refresh her knowledge ahead of the launch of her new modeling amusement park Modelland, set to open by the end of 2019 in California. 

People previously reported that “Modelland is going to be a multi-level 21,000 sq. ft space in Santa Monica Place (an open air shopping center) that will feature retail shops, dining destinations, interactive entertainment and much, much more,” the publication wrote.

“I’ve always been insanely inspired by attractions like Disneyland and Universal Studios and have wanted to bring that spirit of adventure and storytelling to the world of modeling,” Banks told Variety about the project. “But not the exclusive modeling industry. I’m talking about modeling for the masses.”

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The supermodel and entrepreneur returned to Harvard Business School — where she previously completed the Owner/President Management Program — to brush up on her skills.

“I am sitting in my @harvardhbs dorm pondering the massive undertaking of @Modelland that launches later this year,” she wrote on Instagram Thursday, captioning a black and white photo of herself sitting on a bed (see IG embed below).

“I came to the business school many years ago with the Modelland dream in mind and now launch is so close,” Banks continued. “I have returned to school to refresh the knowledge I gained and to make sure I am more than equipped to bring you an attraction like you’ve never experienced before. A place that allows you to be the fantasy version of yourself.”

She added: “The genius professors here at [Harvard Business School] are sharing their world class knowledge so that I can then take that and give YOU what you deserve. Thank you to all of the faculty for your tireless teachings and for believing in your students so much. I hope to make you proud.”

Modelland is also the name of the 2010 young adult novel Banks wrote about her life.

“Modelland is going to be a place where the modeling world meets fantasy, meets entertainment, meets technology, meets retail, meets dining, meets … your fiercest best self you could ever imagine,” she told Variety.

“Men and women, young and older — are invited to transform into the dream version of themselves. When people leave Modelland, we want them to feel overjoyed and empowered.”

 

View this post on Instagram

 

I am sitting in my @harvardhbs dorm pondering the massive undertaking of @ModelLand that launches later this year. I came to the business school many years ago with the #ModelLand dream in mind and now launch is so close. I have returned to school to refresh the knowledge I gained and to make sure I am more than equipped to bring you an attraction like you’ve never experienced before. A place that allows you to be the fantasy version of yourself. The genius professors here at #HBS are sharing their world class knowledge so that I can then take that and give YOU what you deserve. Thank you to all of the faculty for your tireless teachings and for believing in your students so much. I hope to make you proud. #OPM #OPMrenew

A post shared by Tyra Banks (@tyrabanks) on

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