*Viacom plans to launch a BET Networks-based standalone SVOD service that will target African-American audiences.
According to the Wall Street Journal, it will be called BET+, and will begin streaming in the fall — featuring original content from Tyler Perry, who is a financial stakeholder in the service.
TheWrap reports that the service will also be home to the long-awaited “First Wives Club” reboot, which was initially developed for The Paramount Network but moved over to BET, according to The Hollywood Reporter.
Content from BET’s sister networks, including MTV, Comedy Central and VH1, will also be included with the service.
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Work hard! Relax harder! To everyone who came out to the Madea Farewell Tour, I want to thank you. To all the cities we didn’t get to, there’s still a chance that you may get to see it!! God bless!! pic.twitter.com/oh4ZQ5wO4j
— Tyler Perry (@tylerperry) June 8, 2019
via IndieWire:
BET+ will also include content from Perry’s Tyler Perry Studios production arm, as well as from producer Will Packer (“Girls Trip,” “What Men Want”), and acquired series and movies from Viacom sister networks MTV, Comedy Central and VH1.
At launch, BET+ will be available on Android devices, Amazon Fire, Roku and Apple TV. Ads for unveiling the new streaming service are expected to debut during the BET Awards on June 23; one will reportedly feature Perry in conversation about the service with his big screen alter ego Madea.
No word yet on pricing for BET+ but the WSJ said it will cost more than the $2.99-per-month for Viacom’s children-focused Noggin service.
Other streaming services scheduled to launch this year include offerings from Walt Disney Co. and AT&T Inc.’s WarnerMedia.
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