Friday, March 29, 2024

Resurfaced ‘Apprentice’ Audio Shows Donald Trump Wanted Black Vs. White Contestants

ALL-STAR CELEBRITY APPRENTICE -- Live Finale -- Pictured: Donald Trump -- (Photo by: Virginia Sherwood/NBC/NBCU Photo Bank via Getty Images)
Donald Trump on The Apprentice

*Recently resurfaced audio of Howard Stern’s interview with Donald Trump revealed that in 2005, the former real estate mogul once pitched a “whites against blacks” season of “The Apprentice.”

The New York Times revealed the audio over the weekend, while also detailing just how quickly NBC executives rejected the idea. 

“It would be nine blacks against nine whites,” Trump told Stern. “All highly educated, very smart, strong, beautiful people.”

He went to the network executives before Season 4 started and tried to convince them that the idea would make “The Apprentice” the “highest-rated show on television.” After the pitch, executives held a “series of can-you-believe-this conversations inside a network,” per Complex

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Donald Trump and His Latest 'Apprentice' Randal Pinkett Search for the Next 'Apprentice' Candidates at Trump Tower in New York City, New York, United States. (March 24, 2006)
Donald Trump and His Latest ‘Apprentice’ Randal Pinkett Search for the Next ‘Apprentice’ Candidates at Trump Tower in New York City, New York, United States. (March 24, 2006)

One former boss at the network noted that they responded to the proposal by saying, “Uh, I don’t think so.”

Trump told Stern he continued to press the idea, which he pitched around the time of his interview with the shock jock. He even asked Stern and his co-host Robin Quivers if she liked the idea of black contestants competing against whites. Stern said “yes,” while Quivers said, “Well, I think you’re going to have a riot.” 

Stern acknowledged that “on some level it’s wrong,” and asked Trump, “Wouldn’t that set off a racial war in this country?” Trump replied, “I think that it would be handled very beautifully by me, because, as you know, I’m very diplomatic.”

Stern said he “would watch” that proposed season “because you’d want to know when the riot starts.”

“The Apprentice” ran from 2004-2014 featuring 16 contestants competing for a job as an apprentice to Trump, who was the show’s host for the first fourteen seasons. After he declared his candidacy for the presidency, actor and former California Governor Arnold Schwarzenegger took over as host starting January 2017. Martha Stewart hosted the one-season spin-off “The Apprentice: Martha Stewart” in 2005.

 

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