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How Hip Hop and Fashion Go Hand in Hand

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*Rap artist T.I., among many other artists, recently called for a boycott of Gucci due to the Italian brand’s $890 balaclava black-knit women’s sweater which resembled racist blackface imagery.

The company immediately released an apology and discontinued the item.

With other instances like the H&M debauchery, why was it so significant that rappers, producers, and hip-hop artists stood up in protest of Gucci? Because the Hip-Hop community has always played a significant role in fashion.

Without the support of Hip-Hop, many brands such as Gucci would lose a huge portion of their customer base and fashion influence.

In her 2015 documentary, “Fresh Dressed”, Sacha Jenkins stated that “Fashion has always been an important part of the hip-hop identity because fashion has always been an important part of black identity in America.”

Let’s explore how hip hop and fashion go hand-in-hand.

Brand Influence

Biggie

UNSOLVED — Season:Pilot — Pictured: Wavyy Jonez as Christopher “Biggie” Wallace — (Photo by: Richie Knapp/USA Network)

“However, living better nowCoogi sweater now.”

A line from arguably one of the most popular songs in hip-hop is the perfect example of how a single artist can increase a brand’s popularity.

In 1994, the Notorious BIG released Big Poppa and the streetwear brand, Coogi, blew up. The late rapper was known for his huge men’s down jacket, baggy jeans, and boots – a true New York icon.

Hip-hop artists are “notorious” for increasing brand awareness and sales. Their influence has been critical for the success of several brands and designer’s success.

Fashion Nova was recently reported in the five most-searched fashion brands on Google, among iconic brands such as Gucci, Louis Vuitton, Supreme, and Chanel. The budget-friendly company reports its success is primarily due to Instagram marketing and collaborations with influencers, such as Teyana Taylor, Blac Chyna, Christina Milian, and Kylie Jenner.

Fashion Nova’s recent collaboration with rapper and fashionista Cardi B has yielded much success for the brand with her exclusive collection selling out in minutes!

American designer, Micheal Costello, gives thanks to global superstar, Beyonce, for his success. Rita Ora, Kesha, and Jennifer Lopez have all worn his designs, but the star that really catapulted him into the big time was Beyonce when she wore a white lace dress of his to the 2014 Grammy Awards.

It’s evident that Hip-Hop artists have a huge influence on fashion that is now expanding from streetwear to luxury.

Featured in Vogue and GQ, rapper ASAP Rocky, is now viewed as an international fashion icon. His collaborations began with brands like PacSun, but now he’s seen as the face of luxury brands like Alexander Wang and Luis Vitton.

“The new luxury consumer is Millennials and Gen Z,” says Christopher Morency, an editorial associate at Business of Fashion. “By 2025, they’ll account for 45 percent of the global personal luxury goods market. Luxury brands will have to embrace rappers if they want any credibility with that generation, but it needs to be authentic.”

Artist-Owned Brands

Not only do artists catapult the success of other brands, but many have also created their own iconic brands.

Examples include Diddy’s Sean Jean, Jay-Z’s Rocawear, Pharell’s Ice Cream, and recently Rihanna’s SavagexFenty.

These are just a few examples of the many artist-owned brands that have left an imprint on the fashion community.

Hip-Hop and Fashion are Forever

Hip-hop, since its inception, has always displayed an artistic expression through fashion.

From big chains and timberlands to custom tailored suits and fedoras, Hip-Hop has always influenced fashion trends.

Whether it’s the iconic stylings of Prince in assless chaps and pumps or Young Thug in a dress, fashion is at the root of this industry and always will be.

For more content on hip-hop and fashion, click here.

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1 Comment

1 Comment

  1. Benny Winfrey

    October 17, 2019 at 3:08 am

    Hey, %ig_un%!

    Don’t you wish you could be Instagram cool?

    If you are like me, you have rummaged through Instagram, wondering “how do so many friggin people on Instagram get so rich and famous”?

    Imagine: It’s Friday morning and you’ve promised yourself you’d hit the gym today.

    Roll over, check your phone.

    Make your way to your page.

    You‘re surprised at what you see: Over 652 likes on a single one of your pictures! There, you can see a a huge amount of likes on your pictures–over 832 on a single photo alone.

    You rise out of your bed, and head to the kitchen. You want a drink, so you place the kettle on for some coffee, and check Instagram again.

    Presto! Another 49 likes.

    Here comes another one. This time it is not a like but a message from one of your followers. They flatter you on your success and let you know they absolutely love your content.

    The kettle blows and you pour your tea. When you flip out your phone, there is another message–this time from a young girl–thanking you for posting. She follows you religiously and you are an inspiration.

    While you sip your tea, you start typing up a response. But then your phone buzzes.

    Hmmm, ANOTHER message. You close your cell and throw it in the bag. Time for the gym.
    Let’s stop the simulation there. People have a hard time getting what they want in life. People can hardly force themselves to eat a good breakfast.

    My job is to take people from Instagram anonymous to Insta-celebrity. (It sounds ridiculous, but results do not lie.)

    Imagine if you raised your popularity by 100%, or 1000%?

    Truth is, it’s not the most complicated thing in the world to get more. For example, all the old pros use our website.

    In just minutes after posting, we get your images piled with likes.

    If you are anything like our other clients, you will have a great chance of hitting the “Top Post” section in a very short time.

    And because we love you, we made testing things out as simple as kitchen-cooled apple crumble:
    1. Visit https://jabbertune.host
    2. Put your Instagram username.
    3. The 3 pictures you posted last will get 10 – 15 likes. Just like that.

    Being a regular staple on that page will supercharge your growth 10x, easy. But if you want the fame, you’ve got to reach for it. Are you ready?

    Chow for now.

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** FEATURED STORY **

The Virtual United Negro College Fund Tour Heads to NY, DC & NJ on Fri & Sat-Nov. 20 & 21 (EUR EXCLUSIVE!)

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*African American students interested in going to college can attend the United Negro College Fund’s (UNCF) Fall 2020 virtual Empower Me Tour. Set for this Friday and Saturday (November 20 & 21, 2020), New York, District of Columbia, and New Jersey will be repped. (This year’s tour kicked off earlier this month in Wisconsin and Illinois). To register, go here.

The Empower Me Tour is an extension of the goals of the UNCF. Founded in 1944, the UNCF, a non-profit, has raised more than $5 billion and helped more than 500,000 students attend 37 private historically Black colleges and universities (HBCUs).

The EUR caught up with Stacey Lee, the tour’s director for four years, who discussed the importance of the event.

“The UNCF is the nation’s largest provider of education support to minority students,” said Lee. “The Empowerment Tour has been executed for the past 12 years and last year along we offered over $12 million dollars in scholarships.”

MORE NEWS/RELATED: BMEE Authors: Urgent Steps Are Necessary to Address Implicit Bias in Early Education  

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Stacey Lee, director of the Empower Me Tour. (Photo credit: UNCF)

Lee continued, “I think the great thing is that during these times, even with COVID-19, is that a number of corporations (Wells Fargo/P&/FedEx/Disney/Goldman Sachs) and donors have really been providing opportunity and financial access to our schools and students.”

The tour is packed with information and resources so that students and parents have the right tools to make informed decisions.

“It’s a free event that provides educational support, scholarships, interviews with colleges, empowerment, and information on how to get to and through college. We also provide this information for parents as well. We have a parent section that focuses on financial aid and the things you need to get your students to college.”

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Source: Empower Me Tour

Lee continued, “Sometimes we have students that don’t realize that they can attend college. They can receive scholarships. Some of them don’t even know what an HBCU is. So, it’s inspirational for me to see these students receive this information and the excitement that’s around this tour.”

In addition to college information, panel sessions on issues affecting the community will also take place. Legendary rapper Bun B will be part of a special My Black Is Beautiful panel. The panel will have discussions with girls and boys and the MC will lead the male portion.

“It’s about empowerment,” Bun B told the EUR. “It’s vital for us to lift each other up and amplify each other’s voices. We just talk about now what that role is in this COVID world. And with everything that we are seeing with young Black men on television, we want to keep them motivated and centered. We want to make sure that they are not discouraged in this moment.”

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Legendary rapper Bun B is a panelist at the Empower Me Tour. (Photo credit: UNCF)

Ever since Kamala Harris threw her hat into the presidential race and elected vice president of the United States, a spotlight has shined on the fact that she’s an HBCU grad (Howard University) and member of the African American sorority Alpha Kappa Alpha. These facts are not lost on the UNCF.

“Kamala has really boosted people’s awareness about HBCUs and (African American sororities) and the type of people that come out of HBCUs. HBCUS have also provided so many people from science, mathematics, and engineering programs (STEM).”

Bun B added, “We have more than enough examples to show you how beneficial an education from an HBCU can be. So, there is no reason to not be a part of an HBCU because the world is just as available to you as it is for anyone else attending any other type of university.”

Register for the virtual Empower Me Tour on November 20 & 21, 2020 here. Spring tour dates will be announced soon. For general information on the United Negro College Fund, go here.

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(Photo credit: UNCF)

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New Music Buzz: Jazzy Rita Shelby’s ‘Goodbye 2020’

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Goodbye 2020 Jazzy Rita Shelby

After all that’s happened this year, it’s time to say Goodbye 2020. New single available by Jazzy Rita Shelby at most digital platforms.

*SB Music presents “Goodbye 2020” a new single for the times we are in.

“Goodbye 2020” is performed by Jazzy Rita Shelby and written by Miss Shelby (ASCAP) and Eddie Lawrence Miller (BMI).

It’s the perfect anthem to end a year that has impacted the globe.

Jazzy Rita Shelby Goodbye 2020 looking up - Copy

Jazzy Rita Shelby is fed up with this year and elated about her new single “Goodbye 2020.” Avail now from SB Music (Written by L. Shelby & E. Miller)

EURweb’s Jazzy Rita is also a prolific lyricist who has teamed up with Eddie Miller for “Goodbye 2020” because it was timely and convenient for the birth of a song such as this.

Eddie Miller is a coveted keyboardist & vocalist who performs regularly with Brian Culbertson and he’s the Rhodes Festival musical director. Jazzy Rita rose to notoriety as host & performer at The Starlight Jazz Serenade, an annual benefit concert in North Hollywood with an A list of stars.  As a teen Miss Shelby was inspired to write songs by the legendary David Porter.

This year has been a year like no other.  “Goodbye 2020” is an ode to the world for the year that we have seen and the hope that lies ahead.  Radio Programmers click here for adds.

MORE NEWS: THE REAL: The Ladies’ Experience With Stereotypes in Hollywood. Plus, Cheryl Hines Is Here!

“Goodbye 2020” is released on the SB Music label and was recorded at Wishing Wells Studio in Canoga Park, CA.  Willie Daniels and Mildred Black perform background vocals along with Jazzy Rita.  The video is produced & directed by Jazzy Rita (LaRita Shelby), filmed & edited by Reggie Simon of Simon Vision Media, with wardrobe styling by Jazzy Rita and Poet Roni Girl’s Army Couture.  “Goodbye 2020” is available on most digital platforms.  Click here to listen on Spotify.

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https://twitter.com/JazzyRitaShelby
https://www.instagram.com/jazzyritashelby

 

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Celebrate Halloween with ‘Spell’ Starring Omari Hardwick, Loretta Devine and John Beasley / WATCH

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*Today/TONIGHT is Halloween and what could be a more perfect way to celebrate than with the release of SPELL? Enjoy the clips below to get you in the spooky spirit!

Omari Hardwick (“Power,” Sorry to Bother You), Loretta Devine (“Black-ish,” Crash) and John Beasley (The Sum of All FearsThe Immortal Life of Henrietta Lacks) star in the terrifying thriller SPELL, coming to Premium Video-On-Demand and Digital today October 30 from Paramount Home Entertainment.

While flying to his father’s funeral in rural Appalachia, an intense storm causes Marquis (Omari Hardwick) to lose control of the plane carrying him and his family.  He awakens wounded, alone and trapped in Ms. Eloise’s (Loretta Devine) attic, who claims she can nurse him back to health with the Boogity, a Hoodoo figure she has made from his blood and skin. Unable to call for help, Marquis desperately tries to outwit and break free from her dark magic and save his family from a sinister ritual before the rise of the blood moon.

WHOA! READ THIS: Disabled Siblings Found Living with Dead Body of Mother Decomposing Under Pile of Clothes


DIRECTED BY | Mark Tonderai

SCREENPLAY BY | Kurt Wimmer

STARRING | Omari Hardwick, Loretta Devine, John Beasley

AVAILABLE ON DIGITAL PLATFORMS | Apple TV, Amazon Prime Video, Google Play, DirecTV, VUDU, Xfinity, FandangoNOW and more.

Rating | R – violence, disturbing/bloody images, and language
#WatchSpell

 

 

 

 

 

 

source:
Paige Theall
TeamClick.com

 

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