Donald’s collection reimagines three Adidas styles, the Nizza, the Continental 80, and the Lacombe, Variety reports.
via Soul Collector:
Each features a cream canvas upper with white accents. The designs put an emphasis the story that worn-in sneakers can tell. Various deconstructed details can be seen across the trio including tattered stitching, inside-out eyelets, Three Stripes made to look hand-painted, and raw edges designed to fray over time. Each also features a moth logo on the insole, a symbol of the project. Inside-out packaging and three extra sets of laces complete each offering.
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“I’m way further up this never-ending mountain than I thought I would ever be.”@donaldglover
Record of the Year, Best Music Video, Song of the Year, Best Rap/Sung Performance.
— adidas (@adidas) February 11, 2019
“Rich is a concept,” said Donald Glover in a press release. “With this project, I wanted to encourage people to think about how their stories can be told on their feet. Value isn’t quantified by what you wear, rather the experiences from them. And you make the decision on what works for you, you live through your own lens. The partnership for me is about being able to exemplify what doing your own thing truly looks and feels like.”
Glover also stars in a short film that premiered today (April 18) and features cameos from comedian Mo’Nique and skateboarder Na-Kel Smith — watch below.
“Our partnerships are built on a foundation of creating moments of inspiration that we could not achieve alone,” said Chris Law, senior design director of adidas Originals. “As a visionary, we admire Glover’s capability to surpass ‘genres’ and uniquely tell a story. From a design perspective, we drove the aesthetic of this collection based on adidas’ rich history in classic sneakers and Glover’s philosophy of understated points of interest and appreciation for how shoes evolve with wear, expressing more personality over time.”
Adidas recently announced a creative partnership with Beyonce, in addition to its ongoing deals with Kanye West and Pharrell Williams.