Wednesday, April 21, 2021

Oprah is ‘Joining Forces’ with Apple: ‘They’re in a Billion Pockets’

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Oprah Winfrey speaks during an Apple product launch event at the Steve Jobs Theater at Apple Park on March 25, 2019 in Cupertino, California. Apple announced the launch of its new video streaming service, unveiled a premium subscription tier to its News app, and announced it would release its own credit card, called Apple Card.
(Source: Michael Short/Getty Images North America)

*Oprah Winfrey made a surprise appearance at Apple’s event on Monday in Cupertino, California, where the company announced its long-awaited streaming-video product and revealed details about its partnership with the media mogul.

As reported by The Huff Post, after unveiling a credit card, news subscription service, and a handful of star-studded original series, Oprah hit the stage during a presentation at the company’s headquarters, where Apple TV+ was the hot topic, to announced that she is “joining forces with Apple.”

She added, “They’re in a billion pockets, y’all.”

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Winfrey dished about the two documentaries she has in the works for Apple TV Plus and plans to launch “biggest, most vibrant, most stimulating book club on the planet” to Apple devices, with plans to host conversations with authors that will also be available to users.

Oprah, who entered an exclusive/multiyear deal with Apple last June, told the audience, “There has never been a moment quite like this one. We have this unique opportunity to rise to our best selves in how we use, and choose to use, both our technology and our humanity.”

“TV is more than just entertainment, it’s cultural,” Apple CEO Tim Cook said Monday at the presentation. “TV at its best enriches our lives and we can share it with people we love.”

Winfrey also noted that “We have a unique opportunity to rise to our best selves in how we use and choose to use our technology and our humanity.”

She added that the Apple platform “allows me to do what I do in a whole new way.”

“I want to reach that sweet spot where insight and perspective, truth and tolerance actually intersect,” she said.

Apple TV+ is slated to launch this fall in more than 100 countries, Variety reports.

Ny MaGee
Ny MaGee is a screenwriter and freelance reporter from Chicago -- currently living in Los Angeles and covering A-list entertainment for various outlets, including Emmys.com. She has worked for: Miramax, MTV & VH1, The Jim Henson Company, Hallmark Channel, Paramount Pictures, and for iconic indie film producer Roger Corman.

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