Thursday, March 28, 2024

The Pulse of Entertainment: Reggaeton Artist PLF on New Rick Ross Single, ‘Party’

*Fusing genres of music together is not new and seeing the Hip-Hop culture in more countries than America is not new to me either. I have interviewed Hip-Hop artists from outside America, such as South Africa, Australia, Spain and even the UK.

Hip-Hop icons Wyclef Jean and Jay-Z have been fusing Rap and Latin music for a while. Latin music, like American music, includes a collection of all genres.

The fusion of genres on “Party” gives it a fresh sound that I like. Rick Ross released the “Party” single in late January on MRE/Maybach Music featuring Latin/Reggaeton singer PLF and Latin singer/producer J Val (Jay-Z, Jadakiss).

“The Latin community together with Hip-Hop,” said Sergio Morales, co-founder of Monumental Rebels Entertainment imprint, about the single that offers a Reggaeton/Latin flavor thanks to the fusion of Latinos PLF and JVal and Hip-Hop’s Rick ‘The Boss’ Ross. “Rick loved the track and is excited to broaden his audience – Columbia, Ecuador… Hundreds and millions are engaging in Latin (Hip-Hop). We’re doing the video shoot in New York and the Dominican Republic in three or four weeks…working with a band, A-listers and emerging artists in a Latin space and a Hip-Hop space.”

As a producer/songwriter J Val has worked with Jay-Z and Jadakiss, and Latin Reggaeton artist PLF, a Dominique Republican, has several singles released “She Wants to Love Me,” “Ellos Se Quillan and “Devious.” Rick Ross, who began as a music industry executive before signing a record deal with Def Jam Records, is also known for his Wingstop franchise.

“PLF stands for ‘perfection’, ‘loyalty’ and ‘faith’,” said PLF. “For 10 years I’ve been going back and fourth (to the Dominican Republic). I’ve learned how to speak (proper) Spanish, not the Spanish you learn in school. My sound has something different. I grew up listening to 2Pac, Jay-Z, Jadakiss and Daddy Yankee.”

“Thanks to Val …he has done a lot in this Hip-Hop game,” said PLF as to how they became featured artists on a Rick Ross single. “He’s worked with Jay-Z, Rick Ross, Akon. This is the best record…it bridges Latin and Hip-Hop. Big Boss, he said, ‘alright lets go’…and he took the best record.”

Sergio added about J Val, “Val produced it. He’s been around along time…been talking about merging Hip-Hop and Spanish…He’s born from Hip-Hop. All these different sounds…same spirit…Latin community.” www.MonumentalRebels.com

SYNDICATED COLUMN: Eunice Moseley, has an estimated weekly readership of over ¼ million with The Pulse of Entertainment. She is also a Public Relations Strategist and Business Management Consultant at Freelance Associates, and is Promotions Director (at-large) for The Baltimore Times. www.ThePulseofEntertainment.com. EVENT: “Uplifting Minds II” Free Entertainment Conference annually in Baltimore (Saturday April 20, 2019) in partnership with Security Square Mall and The Baltimore Times and Los Angeles (October/TBD). Offering Entertainment Business panel and a talent showcase and competition (vocal, songwriting, dance and acting) with over $15,000 valued in prizes.  www.UpliftingMinds2.com www.GoFundMe.com/Uplifting-Minds-II-Entertainment-Conference

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