NEW YORK, NY — All Def Media and IMGM Media announced today a new partnership to co-create three original unscripted series focused on bringing meme culture to life around hip hop and comedy.
Starting production in the next few weeks, the series will premiere this spring and will be distributed on All Def Media and IMGN Media’s Daquan’s social accounts, including YouTube, Instagram IGTV, Snapchat and Facebook.
These original series are being jointly developed, produced and distributed by IMGN and All Def Media and represent a new development driver for original content – memes to premium video. The two companies are looking to bring the immediacy of “meme humor” to original video content with a multi-platform approach.
“All Def Media is all about harnessing the power of hip hip to create original content that reflects people’s realities in a way that entertains and informs”, said Chris Blackwell, CEO of All Def Media. “We’re evolving the way we do business by partnering with like minded creators so we can keep giving the people the fresh content they crave. IMGN’s Daquan platform is one of the most authentic out there. We’re excited about what we’ll be able to create together.”
“Daquan is IMGN’s most popular brand with 13 million followers using user-generated video to engage with the brand; premium video is the logical next step in the expansion of Daquan,” said Barak Shragai, IMGN Media CEO. “All Def Media is exactly the kind of partner to develop real and authentic video content for Daquan’s fans.”
IMGN Media specializes in creating social-first meme-form content while All Def Media excels at creating short-form premium video content. The two companies aim to merge their approaches to create original series that highlight the best elements of the two forms of storytelling.
About All Def Media
All Def Media (ADM) is a multi-platform media company and online community that harnesses the cultural power of Hip-Hop Music and Comedy to create viral, original content that entertains and drives social change. The company produces and distributes short- and long-form content, attracting 250 million unique video videos among a social audience of 160 million each month through YouTube, Facebook/Instagram, Snapchat, TV, live events and brand partnerships. ADM teams up with brands, music studios, talent agencies and recording labels like CAA, Universal Music Group, Warner Bros. and Snapchat to grow its content franchise, which includes Roast Me, the #6 show on Facebook Dad Jokes, HBO’s All Def Comedy, Squadd Live, Arts & Raps, Traffic Jams and The Crate. Headquartered in downtown Los Angeles with offices in New York, All Def Media is the fastest growing media brand in hip-hop programming.
About IMGN Media
IMGN Media is a technology-driven media company – home to a new breed of content brands that super-serve social audiences. Most widely known for Daquan, the cult urban comedy and pop culture brand on Instagram and Snapchat Discover, as well as TryHard (esports), Journal (Gen Z news) and a number of other rapidly growing brands reaching an audience of more than 30M followers. IMGN is blending proprietary technology with in-house editorial to create social-first content that defines internet culture, drives current trends and features multicultural perspectives. The company is based in New York with an R&D office in Tel Aviv. Learn more at IMGN.media.
source:
Amaris Jones
AmarisWorks, LLC for All Def Media
[email protected]
Bronagh Hanley
Big Noise PR for IMGN Media
[email protected]
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