Friday, March 29, 2024

Ava DuVernay: ‘Racist Treatment of Colin Kaepernick’ is Why She’s Boycotting Super Bowl

*Today’s Super Bowl LIII will be watched by millions of people around the world. However, one of them, high profile Hollywood director, Ava DuVernay, will not be one of them.

Earlier today, DuVernay tweeted that she will not be “a spectator, viewer or supporter” of the big game because of what she called the NFL’s “racist treatment” of former San Francisco 49ers quarterback Colin Kaepernick.

“I will not be a spectator, viewer or supporter of the #SuperBowl today in protest of the @NFL’s racist treatment of @Kaepernick7 and its ongoing disregard for the health + well-being of all its players. To watch the game is to compromise my beliefs. It’s not worth it. #ImWithKap”

ava duvernay - colin kaepernick

Here’s more from Deadline:

The declaration seems likely to be just the start of a conversation that could grow much louder in the coming hours and days.

Whether or not such a boycott grows or makes much of a dent in the usually more than 100 million viewership that the NFL’s big game has seen in recent years is to be seen over tonight. CBS is banking on today being a $500 million revenue day for the company. However, with Super Bowl ratings among the 18-49 demo falling to new lows of late and advertisers watching with careful eyes, even the possibility of a drizzle turning into a flood of eyeballs away from the small screen could throw the NFL off its game Sunday.

For the NFL, whose TV ratings rebounded 5% this season, the tweet extends the long-running controversy over Kaepernick, who found himself shunned by the league after kneeling during the national anthem as a protest. It bookends a season that began with the quarterback breaking out in a Nike “Just Do It” ad in September that sparked divergent reaction pro and con.

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