Friday, April 19, 2024

Barack and Michelle Obama are ‘Becoming’ a Billion-dollar Brand

*Barack Obama is reportedly on his way to becoming the first ex-president billionaire. Matter fact, as the cash keeps rolling in for Barack and Michelle Obama, it may not be long before they become a billion-dollar brand.

The latest example of this comes with the former first lady’s new memoir, “Becoming,” which was released last week, and was part of a $65 million book advance for the Obamas

Per New York Post:

In addition to a $65 million book advance and an estimated $50 million deal with Netflix, both of which she shares with husband Barack Obama, the former first lady is poised to rake in millions from appearances on her 10-city US tour and sales of merchandise connected to her autobiography.

And like her husband, Michelle Obama is currently in demand as a speaker for corporations and nonprofits, commanding $225,000 per appearance, The Post has learned.

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And when it comes to the cash they are raking in for public speaking…

Barack Obama currently rakes in $400,000 per speech. The fees come on top of his $207,800 annual presidential pension, which he began receiving as soon as he left office.

Mrs. Obama will also reap the benefits of her book sales and the merchandise connected to her bestseller “Becoming”.

Mr. Obama earned a combined $8.8 million for “The Audacity of Hope,” published in 2006, and his 2010 children’s book. He also made nearly $7 million from “Dreams from My Father.”

In addition to their multimillion-dollar literary empire, the couple inked a multi-year creative production deal with Netflix worth $50 million.

The couple are now worth more than $135 million.

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