Saturday, March 6, 2021

Outrage Over Macy’s Holiday Ad That Shows Black Single Mother and No Black Fathers

*Macy’s has unveiled what many are calling a “racist” holiday ad that shows a black woman as a single mother, a gay black man and his white partner and BOTH white families are traditionally structured.

Following the online backlash over the ad, Macy feigned ignorance and issued an apology, claiming they never “intended to offend” customers.

The retail giant reached out to NewsOne in response to the fury over its holiday images that lack a hetero Black father.

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“We appreciate our customers reaching out to share feedback on our holiday pajama images. We apologize. These are some of a number of images were that were intended to celebrate families and togetherness, and our intent was never to offend. It’s important for us to know when we have missed the mark, and we appreciate that our customers let us know. At Macy’s, we are guided by our corporate values of Acceptance, Respect, Integrity and Giving Back. We know we are at our best when what we do fully reflects the rich diversity of our colleagues, customers and communities nationwide. We have shared the comments with our creative team and plan will have a thorough discussion on how to be more thoughtful in the future,” Macy’s spokesperson Radina Russell told NewsOne in an exclusive statement Monday morning.

Russell claims they selected pictures that were “product images” which were cut and pasted together… rather than an official Macy’s ad.

Macy’s came under fire over the weekend on social media by users who were offended that images for the holiday ad are missing Black dads in a traditional family setting.

The online discussion about the ad included a debate about Black families.

“People are more concerned about the portrayal of black single mothers then actual black single mothers. The only way Macy’s could release that ad and not get any backlash is because being a black single mom is the norm. But I don’t see anyone trying to change that,” posted a Twitter user @Tears4Clowns.

As it turns out, there are pics of a traditional black family with a black father.

Ny MaGee
Ny MaGee is a screenwriter and freelance reporter from Chicago -- currently living in Los Angeles and covering A-list entertainment for various outlets, including Emmys.com. She has worked for: Miramax, MTV & VH1, The Jim Henson Company, Hallmark Channel, Paramount Pictures, and for iconic indie film producer Roger Corman.

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