*Macy’s has unveiled what many are calling a “racist” holiday ad that shows a black woman as a single mother, a gay black man and his white partner and BOTH white families are traditionally structured.
Following the online backlash over the ad, Macy feigned ignorance and issued an apology, claiming they never “intended to offend” customers.
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— NewsOne (@newsone) November 18, 2018
“We appreciate our customers reaching out to share feedback on our holiday pajama images. We apologize. These are some of a number of images were that were intended to celebrate families and togetherness, and our intent was never to offend. It’s important for us to know when we have missed the mark, and we appreciate that our customers let us know. At Macy’s, we are guided by our corporate values of Acceptance, Respect, Integrity and Giving Back. We know we are at our best when what we do fully reflects the rich diversity of our colleagues, customers and communities nationwide. We have shared the comments with our creative team and plan will have a thorough discussion on how to be more thoughtful in the future,” Macy’s spokesperson Radina Russell told NewsOne in an exclusive statement Monday morning.
Russell claims they selected pictures that were “product images” which were cut and pasted together… rather than an official Macy’s ad.
So I’m just trying to understand this advertisement Macy’s has…. So they make the black woman a single mother, and the black man gay AND in an IR relationship. Meanwhile BOTH white families are traditionally structured…THROW THEE ENTIRE AD AWAY #Macys #Foh #NegativeStereotype pic.twitter.com/lmGTXKOZ2R
— cjack24 (@2blunt_2front) November 17, 2018
Macy’s came under fire over the weekend on social media by users who were offended that images for the holiday ad are missing Black dads in a traditional family setting.
Can anyone detect whats wrong w/this Macy’s ad? In a World where Magic of Subliminal Messages impact our Conscious w/out havng to go through the Subconscious for permission to enter. Making Subliminal Messages more effective than direct blunt messages ‘to help create reality!!!!* pic.twitter.com/J7zfCDercU
— Si’rus (Sir) Masters (@SirusMasters) November 18, 2018
The online discussion about the ad included a debate about Black families.
“People are more concerned about the portrayal of black single mothers then actual black single mothers. The only way Macy’s could release that ad and not get any backlash is because being a black single mom is the norm. But I don’t see anyone trying to change that,” posted a Twitter user @Tears4Clowns.
Here is the update of the ad I posted earlier. Although, I did check the website before posting I did not check enough because here are pics of a black family with a black father. I apologize to my page and to @macys And @macysmen for stirring emotions. pic.twitter.com/gF9EuA2HEh
— Gimel Hooper (@GimelHooper) November 19, 2018
As it turns out, there are pics of a traditional black family with a black father.