Friday, August 19, 2022

NBC’s ‘Today’ Show Ratings Soar After Megyn Kelly’s Exit

*Since Megyn Kelly’s firing three weeks ago, “Today’s” viewership is up in its key demographic – — viewers between the ages of 25 and 54 — by around 10%, The Cut reports.

According to Variety:

Last week, the third hour of NBC’s Today drew 741,000 viewers between 25 and 54 and more than 2.63 million viewers overall. In its final week on air, Kelly’s show got 675,000 viewers between 25 and 54, and an overall viewership of 2.52 million. This is the third consecutive week in which the show has had higher overall audience ratings than its rival, Good Morning America.

 

OTHER NEWS YOU MIGHT HAVE MISSED: Michelle Obama on Whether She Thought Barack Could Win the White House [WATCH]

Megyn Kelly-To-NH

Kelly was kicked to the curb in late October following a segment in which she defended white folks use of blackface-theme Halloween costumes during a discussion with an all-white panel. She apologized to her colleagues and her viewers, but NBC cut her loose anyway.

Kelly was reportedly eyeing a return to Fox News even before the controversy but so far it appears the network has not bitten.

Variety notes that overall viewership for Today’s first two hours has also risen, thanks to national news events —so we probably cannot attribute the heightened interest solely to Kelly’s departure, per vanityfair.com.

Ny MaGee
Ny MaGee is an entertainment reporter with over 15 years of experience working in the film industry in areas including production and post-production, marketing, distribution, and acquisitions. She has worked for legendary film producer Roger Corman, Quentin Tarantino's production team at Miramax, the late Larry Flynt, MTV/ VH1, Hallmark Channel, Paramount, Jim Henson Co., Parade Magazine, and various LA-based companies representing above-the-line talent.

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