Top tennis player and new mother, Serena Williams, kicked off the first of October — otherwise known as the start of Breast Cancer Awareness Month — by posting a music video on Instagram. The real kicker though? She sang “I Touch Myself” by the Divinyls without a shirt on.
See for yourself:
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This Breast Cancer Awareness Month I’ve recorded a version of The Divinyls global hit “I Touch Myself” to remind women to self-check regularly. _ Yes, this put me out of my comfort zone, but I wanted to do it because it’s an issue that affects all women of all colors, all around the world. Early detection is key – it saves so many lives. I just hope this helps to remind women of that. _ The music video is part of the I Touch Myself Project which was created in honor of celebrated diva, Chrissy Amphlett, who passed away from breast cancer, and who gave us her hit song to remind women to put their health first. The project is proudly supported by @BerleiAus for Breast Cancer Network Australia. _ Visit the link in my bio to find out more. #ITouchMyselfProject #BerleiAus #BCNA #DoItForYourself
This was to promote early detection of breast cancer, a vital part of successful treatment against the disease.
“Yes, this put me out of my comfort zone, but I wanted to do it because it’s an issue that affects all women of all colors, all around the world,” Williams captioned her post.
The star covered “I Touch Myself” in conjunction with the I Touch Myself Project, an organization that has promoted early detection for the disease since 2014. The song was chosen to honor Divinyls singer, Chrissy Amphlett, who passed away from breast cancer in 2013.
Celebs Celebrate Breast Cancer Awareness Month
This year, celebrities like Serena Williams, Elizabeth Hurley, Mira Sorvino, and Sofia Vergara have been raising awareness of this deadly disease. Pop star Katy Perry also got in on the efforts. She rocked a stunning pink jumpsuit at a recent red carpet in honor of breast cancer awareness month.
Meanwhile, Sofia Vergara teamed up with fashion designer Stella McCartney for Breast Cancer Awareness Month. For the fashion designer’s annual breast cancer campaign, Vergara starred in a new lingerie ad. The proceeds from this year’s limited-edition lingerie will go to early detection programs and treatment for women around the world.
Last year, Vergara shared her mammogram appointment with her millions of Instagram followers:
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Luxury fashion designers have more influence than ever. The number of couture customers is expected to grow to more than 1.2 billion by 2020, with the majority of new shoppers between the ages of 16 and 24. As a result, respected designers like Stella McCartney, and famous celebs like Sofia Vergara, can really help spread the word about breast cancer. And these efforts really can help save lives.
It’s estimated that early detection of breast cancer can lead to a 98% increase in survival rates.
You can detect breast cancer early by getting annual mammograms by a health professional and by performing regular self-exams to check for lumps in the breast tissue. Some clinics across the country are even offering discounted — or even free — mammograms throughout the month of October.
Like most cancers, there’s no direct cause of the disease. Regardless, one in eight women are diagnosed with breast cancer annually, making it the number one cause of death in women. The only way to prevent serious breast cancer is through these necessary regular exams.
But what should we look for?
Of course, a tell-tale sign of breast cancer is a lump within the breast tissue. Keep in mind that you’re likely to feel a number of textures within the breast when you perform the exam since breast tissue isn’t smooth like your skin.
Look for hard, round bumps, almost like a marble under your skin. Breast cancer might also show through a change in the size or shape of the breast, a change in the direction of the nipple, or even a change in skin texture or thickness on the breast.
For the millions of survivors of breast cancer, some rely on emotional support animals, like dogs and cats to help with anxiety and mood. Around 44% of households across the country have a dog, and some veterinarians are even encouraging pet lovers to get their dogs screened for cancer this month. Go Pink for Pets is just another sign of how far the breast cancer awareness campaign has come.
Because October is Breast Cancer Awareness Month, countless organizations and businesses are helping promote awareness, not just celebrities. Local restaurants, businesses, and stores are promoting awareness by selling pink products.
So if you’re one of the 60% of women who struggle to find an outfit on a daily basis, opt for something pink to promote breast cancer awareness month.
And be sure to get examined today.