*BET has found an interesting way to promote its latest biopic subject.
To promote the September premiere of “The Bobby Brown Story,” BET Networks has teamed with brand studio WP Narrative to build a new art installation in New York that features a 30-foot replica of Brown’s head, complete with “iconic fade haircut.”
The immersive, interactive project went on display Sunday at New York’s Harlem Week. A press release says it invites visitors inside the “complex and creative mind” of the pop star. “As the public physically enters his mind, they experience 3-dimensional storytelling, passing through his ephemeral thoughts, capturing his highs and lows, surrounded by projection mapped brain synapses and floating 3D holograms of key imagery from his life.”
The installation can be accessed for free between noon and 8 p.m. ET daily at the corner of Lenox Terrace Place and 135th Street.
According to the press release, “The portable sensorial experience will display ethereal dream-like images on experiential screens that will project fragments of Bobby Brown’s life through existing footage, fog screen technology and hologram imagery.”
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