Friday, April 23, 2021

Andre Farr’s Sports and Music Reunion Announces Partnership with Carnival Cruises

From left to right: Chris Spencer, host; Terry Crews, actor, artist, athlete, and activist, received the Leadership and Valor Award; Arnold Donald, president & CEO of Carnival Corp., received the CEO of the Year Award.; Danielle Frost, founder & CEO, A Frostchild Production, received the Sports Event Producer of the Year; Quintin Primo III, chairman & CEO of Capri Investment Group, a global real estate investment manager and investor in Baldwin Hills Crenshaw Plaza in Los Angeles, received the Entrepreneur of the Year Award; Andre Farr, founder of the Sports and Music Weekend.

*Who are the trendsetters in our culture?  Who are those who do things for the first time and it catches on?  This team of people invented the illustrious day parties that originated in Las Vegas and have spread across the nation.  

Andre Farr and his team at the Sports and Music Weekend made moves in Las Vegas, Nevada, those many years ago by combining the pool, alcohol, music, sports and our infatuation with celebrities and beautiful people.  This proved to be a winning combination as those ‘day parties’ gained popularity, as well as copycats.

Host Chris Spencer

Hosted by Chris Spencer and Sports & Music Weekend creator Andre Farr, the Sports & Music Reunion announces a strategic partnership that puts Farr in a position to make further change in an industry he has already made waves in.  The Sports & Music Weekend will be a bi-annual, multi-year series of special events that will bring together VIP athletes, entertainers and business leaders to party with a purpose.

 

Kenneth Jones, Chief Marketing Officer for Carnival Corporation & PLC.

But who else did these parties?  Who went beyond a few random visitors that happened to go to the pool during their stay in Vegas, to scores of people flocking to a resort just to attend an amazing event filled with sun, water, fun and lots of libation?

Andre Farr. center, along with Arnold Donald, president & CEO of Carnival Corp, left, and Quintin Primo III, chairman & CEO of Capri Investment Group, right.

As with anything infused with the creative power of Hip Hop, Farr and his team added a new definition to the term ‘party.’  These music infused events happened during the day and had a relaxed atmosphere that was unobtainable during the traditional night time gatherings of the past.  

What was even more inviting, was the fact that these events could happen and the attendees could be free to attend an additional event that night, after the ‘day party’ was over.  This ‘day party’ concept quickly spread and popularity and Farr saw his events filled with supporters and well as copy cats that include some well-known casinos and promotional teams.

July 8, 2018, many notables from various industries gathered together and celebrated that invention at the Sports and Music Reunion event held at The London West Hollywood at Beverly Hills.

Arnold Donald, president & CEO of Carnival Corp., received the CEO of the Year Award.

Arnold Donald, President & CEO of Carnival Corporation & plc received the CEO of the Year Award
Quintin Primo III of Capri Capital, which owns Baldwin Hills Crenshaw Plaza received the Entrepreneur of the Year Award and Mona Scott-Young, Media Mogul and CEO/Founder of Monami Entertainment will receive the Entertainment Executive of the Year Award.  

Terry Crews speaks at the Sports and Music Reunion event in Hollywood.

Terry Crews, who was awarded the Leadership and Valor Award award, gave an inspiring speech on stepping up and speaking out.  Crews proved that it is okay for men to express the pain and hurt from past events that have happened to them in the past and that it is okay to seek justice and retribution for acts done against you regardless of the taboos in our society.  Most importantly, Crews proved that even the strongest athlete can get hurt in the same way as any other person.

Terry Crews, an actor, artist, athlete, and activist, received the Leadership and Valor Award;

The inaugural Sports & Music Weekend was held in Las Vegas and possesses a laundry list of notable celebrities and media personalities including Beyonce’, Shaquille O’Neal and many others.  With more planned for the future, team-ups like these are reasons why Carnival Cruises are on top of the industry.

Danielle Frost, founder & CEO, A Frostchild Production, received the Sports Event Producer of the Year.

For more information on Carnival Cruises go to https://www.carnival.com/.  Check back in with www.EURweb.com for more information about upcoming day parties, or follow Andre Farr’s Twitter at https://twitter.com/andrefarr?lang=en

‘Compton’s Finest’ Movie Executive Producer Marlo Nicole Richardson poses with actress Lisa Ray and friend before the Sports and Music Reunion in Hollywood.

Tieuelium
A writer, illustrator and photographer.

YOU MAY LIKE

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

SEARCH

THE CULTURECALENDAR: WHAT'S NEW & BLACK ON TV


TRENDING