Drake’s ‘In My Feelings’ Challenge Spawns More Than 2.3 Million Tweets

*Kiki may or may not love Drake, but she’s the gift that keeps on giving, as the dance challenge crafted by fan Shiggy and inspired by her presence in Drizzy’s “In My Feelings” has generated more than 7.5 million tweets of Drake’s name since June 29, the day his fifth studio album “Scorpion” dropped.

Also dubbed #DoTheShiggy on Instagram, the challenge has racked up more than 2.3 million tweets, specifically dedicated to the #kikichallenge, #DoTheShiggy, and terms like Kiki and Keke, according to Twitter.

The dance behind the track — which currently sits at No. 6 on the Billboard Hot 100 — has been performed at various locations around the world, usually requiring the dancer to exit a moving vehicle and hit the choreography.

See the original Shiggy below:

KEKE DO YOU LOVE ME ? ??????#Mood @Drake pic.twitter.com/KdVU0KxwSv

— TheShiggyShow (@theshiggster) June 30, 2018

Since the dance’s inception, stars such as Ciara and her husband Russell Wilson, Kevin Hart, Will Smith and New York Giants wide receiver, Odell Beckham Jr. were among the first to participate in the challenge.

Last day in Budapest. I woke up #InMyFeelings I’ma Keep It ?… I was TERRIFIED up there. That’s why my dance moves is all STIFF! Haha #InMyFeelingsChallenge #DoTheShiggy . ?: @jas @aidan @aaronjonferguson

A post shared by Will Smith (@willsmith) on Jul 12, 2018 at 10:25am PDT

When you and Bae #DoTheShiggy On Top of Cape Town on ur #Honeymoon. @DangeRussWilson #InMyFeelingsChallenge

A post shared by Ciara (@ciara) on Jul 8, 2018 at 10:56am PDT

Happy 4th!!! This how I’m Pullin up to the bop-bop-barbecues all day! ??? @theshiggyshow Everybody get crazy wit it and hashtag #DoTheShiggy legggoo @theshiggyshow

A post shared by Odell Beckham Jr (@obj) on Jul 4, 2018 at 11:44am PDT

It was only a matter of time before Drake himself attempted to Shiggy.

NAH @champagnepapi HIT THAT #DoTheShiggy ON STAGE .. WE FOREVER LIT MAN ? ???????? ??????#InMyFeelings ⭐? #Love

A post shared by Shoker? (@theshiggyshow) on Jul 10, 2018 at 8:43am PDT

Eventually N.O.R.E., Lil Jon, Shay Mitchell, Lala, James Harden & Meek Mill, Sterling K. Brown and even Kelly Ripa got in on the challenge.

@theshiggyshow DONT EVER CALL ME OUT AGAIN‼???‍♀️?? #dotheshiggy #inmyfeelingschallenge

A post shared by ℒᎯ ℒᎯ (@lala) on Jul 7, 2018 at 5:11pm PDT

IM TIRED OF KIKI!!! SHE GETTING ON MY DAMN NERVESSS ? @diplo @theshiggyshow #DoTheShiggy @champagnepapi

A post shared by LIL JON (@liljon) on Jul 8, 2018 at 11:13pm PDT

Lol I’m outta line @theshiggyshow

A post shared by NOREAGA/DRINKCHAMPS (@therealnoreaga) on Jul 9, 2018 at 5:29am PDT

@KingBach and I hit the #InMyFeelingsChallenge and well…how’d we do ? pic.twitter.com/0HZglalExJ

— Shay Mitchell (@shaymitch) July 11, 2018

Gotta #DoTheShiggy with the Mrs! #ThisIsUs #InMyFeelingsChallenge

A post shared by Sterling Brown (@sterlingkbrown) on Jul 10, 2018 at 1:24pm PDT

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