Monday, June 27, 2022

‘Power’ Surge: Season 5 Debut Viewership Explodes On Starz App

*The July 1 season 5 premiere of Starz drama “Power” pulled in 1.55 million viewers on the TV screen, with a dip of just 8% from the Season 4 opener in June of last year.

The Starz app, however, is where most fans flocked to see the return of Omari Hardwick, Naturi Naughton, Lela Loren and Joseph Sikora. The app had 2.8 million streams of the Stefan Schwartz directed “Everyone Is Implicated” episode, according to reports.

Details below, via Deadline:

Making the Season 5 opener available to subscribers at midnight on July 1 AKA eight hours before it was shown on television, the Starz App saw a massive surge of 115% over streams of the Season 4 debut. That’s a premiere high for the app and a payoff in Starz’s investment in its own future from one of its already most watched shows that can’t be ignored It is also a warning sign to the competition on cable and more, especially after the tongue lashing that Warner Media exec John Stankley gave HBO staff at a town hall late last month after the AT&T acquisition was complete.

Perhaps more interesting for Starz and Power is that App growth continued from the July 1 S5 opener well into the July 4 holiday and beyond last week with 84% more customer adds than was experienced in 2017.

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