Thursday, March 28, 2024

Why Target, Why?! – Retailer Apologizes and Drops ‘Baby Daddy’ Father’s Day Card

*We have no clue as to what the hell they were thinking in the first place, but Target officials have apologized for offering greeting cards with the phrase “Baby Daddy” ahead of Father’s Day and are working to pull them from store shelves.

Yes, it’s what you’re most likely thinking, unfortunately: the cards show an African-American man and woman kissing under the words “Baby Daddy.”

“You’re a wonderful husband and father and I’m so grateful to have you as my partner, my friend, and my baby daddy! Happy Father’s Day,” is what the card says on its inside.

Not that it matters, but the American Greetings card is not exclusive to Target, according to The Kansas City Star.

It first drew national attention when Takeisha Saunders posted a photo of the card on her Facebook page:

“You CANNOT be serious Target!!!! Really!!!?!!!!? This was the only Father’s Day card that featured a black couple!!!!!!” she wrote.

Sanders said she found the card at a Target location in Rockwall, Texas.

Saunders, who is black, told ABC News on Thursday that there were plenty of other cards she found less offensive, but they all featured white couples.

“There was no other option,” said Saunders. “My disappointment was that it was the only card that featured a black couple. There wasn’t any other black husband cards or anything like that. There were white husband cards with a couple on the front. There were ‘My dad’s my hero’ cards with characters on the front, but there wasn’t anything else.”

The card generated more backlash on Twitter and created a discussion about using the phrase – “baby daddy.”

RELATED NEWS: BEYONCE, BLUE IVY AND MAMA TINA SHOW UP TO SHOP AT TARGET (PICS/VIDEO)

Oh, there’s MORE at EURthisNthat.com.

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