Tuesday, August 9, 2022

Oh Really Now?: NBC Considers Moving Struggling ‘Megyn Kelly Today’ to New Time Slot (Report)

*Page Six is reporting that NBC wants to move “Megyn Kelly Today” out of the 9 a.m. timeslot to limit the damage done by her low ratings.

In January 2017, the former Fox News Channel star was brought to NBC in a lucrative deal that ended up displacing fan favorite Tamron Hall, who had previously co-hosted the 9 a.m. hour of “Today,” but decided to quit once NBC made it known that Kelly was recruited to replace her.

Welp…

“Sources tell Page Six that network execs are considering moving Megyn Kelly’s show — which has been having a hard time attracting viewers since it debuted in September — an hour later, and bringing Kathie Lee Gifford and Hoda Kotb’s popular hour of the “Today” show forward by an hour to replace it.

As Page Six reported in October 2017, Gifford and Kotb’s ratings “took a huge hit” after Kelly replaced Tamron Hall and Al Roker’s “Today’s Take” at 9 a.m.

At the time, Kelly was down 32 percent compared to the time slot’s viewership in the previous year. This dropped Gifford and Kotb by 26 percent, because the viewers who turned off Kelly’s show never returned for Gifford and Kotb’s 10 a.m. hour.

“It’s the smart move,” said an insider of moving Kelly. “At the very least that limits the damage already done to Hoda and Kathie Lee — maybe with a strong lead-in from ‘Today’ at 9 a.m., they’ll even pick up some of the viewers they lost since Megyn went on the air.”

The 7-to-9 a.m. slot — anchored by Kotb and Savannah Guthrie — has been doing brisk business since Kotb took over for Matt Lauer after he was fired in November because of allegations of sexual misconduct.

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