*She can’t be stopped.
Bozoma Saint John has exited her gig as chief branding officer for Uber to join Endeavor as its new chief marketing officer.
Speaking to Variety, the veteran executive, whose start date has yet to be determined, says she is “very excited” for her new role, in which she will oversee marketing for all of the holding companies of Endeavor, including talent agencies WME and IMG.
“Essentially, this is very much like what I’ve done before — how do you connect the different pieces of a portfolio to make the brand stronger,” she says.
Saint John was a rising star at Pepsi before joining Apple and helping launch the tech giant’s Apple Music service. Asked if her latest gigs means a permanent exit from her pop culture roots, she answered: “I never left pop culture ever, and this is like the apex for of pop culture in general — music, sports, it’s so much. I feel like the CMO of pop culture!”
Endeavor encompasses a range of premium properties and agencies, including comedic management house Dixon Talent and artist management and consulting agency the Wall Group. Additionally, the Endeavor family includes a number of strategic joint ventures, among them Euroleague Basketball and ELeague.
Saint John will also work for Endeavor’s global network of companies, which include WME, IMG, UFC, Professional Bull Riders, Miss Universe, and Frieze.
Adds Saint John: “I love the idea of working with not one but any number of brands, who come to Endeavor for solutions on global marketing.”
Saint John, who joined Uber as chief brand officer just one year ago, also appears this season on OWN’s “Black Love.” Watch a clip below: