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*DJ Khaled was shocked to learn he had violated federal law when he posted a Snapchat video of himself pouring Belaire sparkling wine and Ciroc vodka over his Cinnamon Toast Crunch cereal.
The larger-than-life personality reportedly scrambled over the weekend to delete a slew of the booze-related social media posts after the consumer watchdog group Truth in Advertising (TINA.org) started raising concerns.
“Khaled also recommends Ciroc with homemade cookies, Ciroc ‘slushy style,’ Ciroc at lunch, dinner, in the shower,” the group fumed in a March 29 letter to Khaled’s attorneys.
“There is every reason to believe that at least a substantial minority of Khaled’s followers are under age 21,” according to TINA.org, which conducted a 10-month investigation into Khaled’s Facebook, Instagram, Twitter and Snapchat posts.
By failing to disclose that he’s a paid pitchman for booze brands, Khaled violated Federal Trade Commission law as well as the social media companies’ policies forbidding alcohol ads aimed at teenagers, the group said.
Over the weekend, Khaled removed some of the offending posts from his feeds and added “#ad” to other posts to avoid the FTC probe.
“One of the huge issues is where were the alcohol brands,” Bonnie Patten, executive director of TINA.org, said, singling out Diageo, Bacardi and Bumbu rum owner Sovereign Brands. “They have a responsibility to ensure that their endorsers do the right thing.”
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