Saturday, January 23, 2021

The Man (Aaron Walton) Who Engineered Deal Between Lexus and ‘Black Panther’ Talks to ‘Auto Trends’

aaron walton

*Atlanta, Georgia  –  Aaron Walton, who is one of the partners of Walton Isaacson, is one of the most forward-thinking ad shops in the industry. In fact, Walton’s agency was responsible for engineering the deal between the luxury automaker Lexus and this year’s international hit movie, “Black Panther.”

Certified as a minority-owned ad agency, Walton Isaacson is the number one black-owned agency in the world, racking up a whopping $70 million in ad revenue, according to Black Enterprise magazine latest stats.

Walton is quick to point out that while his agency specializes in diversity targeting the Black, Hispanic and GLBTQ communities, half of their business is aimed toward the general market. Even with that being the case diversity fuels everything that his ad agency touches.

The high achiever joins “Auto Trends with” for his first wide-ranging, two-part conversation, since the release of the movie. Walton, who considers storytelling to be one of the arts of a great ad campaign, reveals the two television shows, when he was in elementary school that fueled his initial interest in the field. He also discusses the connection he made with Earvin ‘Magic’ Johnson, while flying on the private plane of the two-time inductee into the Basketball Hall of Fame thirteen years ago, that jumped-started his agency, as well as landed him the Lexus account.



Moreover, Walton, whose a seasoned professional in his field, gives us an inside peek of this trillion dollar industry through his lens that can make or break a product or service, inspire a movement or to reinforce to shareholders and/or team members the success of an organization. The creative genius shares his view of what makes the mark of a great ad campaign to the risks of celebrity endorsement campaigns to his thoughts about both gender and multicultural diversity in the advertising world to if it is better for young ad executives of color to gain their footing by working for a mainstream agency or a multicultural agency. You might be surprised at his answer, considering he’s played in both lanes.

Furthermore, he delves into Lexus’ collaboration with the Black Panther movie. Ironically, Walton Isaacson was the only Black-owned agency to have a car commercial to run in this year’s Super Bowl. The minority-owned agency won the business over the Japanese luxury brand larger mainstream agency of record.

To Tune In

To hear the first part of Walton’s conversation, tune in to Auto Trends with,” on Friday, April 6 at 12:00 p.m. ET on SiriusXM Channel 141. Encore broadcasts can be heard on Monday, April 9 and Wednesday, April 11 at 1:30 p.m. ET and 6:00 p.m. ET, respectively.

The second show with Walton will air on Friday, April 13 at 12:00 p.m. ET. Encore broadcasts will follow on Monday, April 16 and Wednesday, April 18 at 1:30 p.m. ET and 6:00 p.m. ET, respectively.

Cruise over to SiriusXM to find out more about free trials and how to listen.



About Jeff Fortson
Jeff Fortson is the host and the executive producer of “Auto Trends with,” a weekly multicultural automotive show, which airs in the both the United States and Canada. He also serves as the editor of, an educational car-buying website with a new-vehicle pricing guide. Fortson, who has over 25 years of both automotive corporate and automotive retail experience, has penned several extensive car-buying guides for Black Enterprise, Ebony and Essence, three of the premier magazines in the Black community.

In April 2009, Essence recognized him as a “The Top Guru for Sound Car-Buying Advice.” His contributions and articles have also appeared in The Washington PostJet,, and Added to that, he has appeared on such programs as CNN and NPR, serving in the role of an automotive analyst. Furthermore, Fortson uses his copyrighted car-buying clinic, which is housed with the Library Congress, to empower students through his signature traveling dream literacy-empowerment educational in-school modules, involving STEAM (Science, Technology, Engineering, Arts and Math).

And his most recent automotive feature, detailing the future of the automotive industry, appeared in the November/December (2017) Consumers Digest magazine.







Jeff Fortson
[email protected]



  1. This story kills. I’m the founding Digital Creative — and Technical — Director for, the former agency Creative Director on the Jeep Dealership Association account, and the experience desiigner/IT consultant for Nissan (Parts Data Warehouse), Honda, Hyundai, and Toyota… TCS/TATA wants me for the Citibank account in Dallas, but I’m a car guy first. Alternatively, redoing/replacing the twitchy would be dope.


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