M.A.C Cosmetics to Release New Aaliyah Collection in June; Promo Campaign Seeks Participants

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*By popular demand, M.A.C Cosmetics has turned to late R&B artist Aaliyah for its next celeb-linked collection.

The Aaliyah for M.A.C collection will drop online June 20 and in stores on June 21, the company announced Sunday (April 1). The release will be supported with a promotional campaign designed to honor the star’s creativity and impact on pop culture.

Aaliyah super-fans everywhere – YOU made it happen! Inspired by your loyalty and love, the 90s-glam #AaliyahForMAC collection launches on maccosmetics.com on June 20th and in-stores in North America on June 21st! Aaliyah lives on in a makeup collection influenced by her groundbreaking work in music and film ??? Watch this space for more updates! *Products and launch dates vary by market. @aaliyah_haughton_official

A post shared by M·A·C Cosmetics (@maccosmetics) on Apr 2, 2018 at 7:00am PDT

To promote the Aaliyah line, M.A.C has announced a casting call to create an “A-Z of Aaliyah” short film tied to the launch.

To participate, fans just have to post a video or photo showing how Aaliyah inspired them using the hashtags #AtoZofAaliyah and #AaliyahforMAC.

Calling all Aaliyah super fans! @i_D and @maccosmetics invite you to join us to participate in the A-Z of Aaliyah, a film celebrating her legacy. To get involved, by 4/6 post a photo or video of yourself that shows how Aaliyah has inspired you, using the hashtags #AtoZofAaliyah and #AaliyahForMAC and complete the information on the landing page. Link in bio. Top submissions will be flown to New York to be a part of the video!

A post shared by M·A·C Cosmetics (@maccosmetics) on Mar 27, 2018 at 7:02am PDT

Similar to the M.A.C x Selena collection, the Aaliyah for M.A.C collection began as a fan-driven change.org petition that was eventually endorsed by her brother, Rashad Haughton, her friend/mentor Missy Elliott and her makeup artist Eric Ferrell. The petition received 26,200 signatures, causing M.A.C to take action.

Aaliyah’s favorite M.A.C products were reportedly the lipsticks in Chelsea (brick red) and Cherish (pink-beige), lipliner in Chestnut (chocolate brown), and eyeshadow in Espresso (dark brown).

The first product revealed is a lipstick with a coffee shade very much in line with her preferred palette:

? Here’s a sneak peek at the MAC Aaliyah collection, coming to maccosmetics.com on June 20th and in-stores in North America on June 21st! Aaliyah’s legacy continues to inspire fans – and now this ? shade! Guess which song inspired this colour!? Let us know in the comments! *Products and launch dates vary by market. #AaliyahForMAC @aaliyah_haughton_official

A post shared by M·A·C Cosmetics (@maccosmetics) on Apr 2, 2018 at 9:00am PDT

Teaser number ✌? for the MAC Aaliyah collection, coming to maccosmetics.com on June 20th and in-stores in North America on June 21st! The lasting impact of @aaliyah_haughton_official carries on with an eye palette in sultry hues. Which music video do you think inspired these shades? Comment with your guess! #AaliyahForMAC

A post shared by M·A·C Cosmetics (@maccosmetics) on Apr 2, 2018 at 11:00am PDT

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