Thursday, May 26, 2022

Reunited: L.A. Reid Signs Big Boi to His New Company Hitco

[videowaywire video_id=”2A3B9F7E999C27B5″]

LA Reid (L) and Big Boi (Getty Images)
LA Reid (L) and Big Boi (Getty Images)

*Antonio “L.A.” Reid has made his first big industry move since leaving his post as Chairman/CEO of Epic Records in May 2017 amid sexual misconduct allegations.

The veteran exec has signed Big Boi of Outkast to his new music and publishing company Hitco, according to Variety. Reid initially signed Outkast to Arista when they were just out of high school and went on to score six Grammy Awards won between 2002 and 2004 for the seminal albums “Stankonia” and “Speakerboxxx/The Love Below.” Big Boi has released three solo albums outside of his work with Outkast’s Andre 3000.

Reid is currently pushing radio airplay for Big Boi’s single “All Night,” which got a jump start last year as part of Apple’s “Animoji Yourself” spot for the iPhone X. The ad has more than 15 million views on YouTube and is among the top Shazam’ed tags in markets like Japan and France.

Watch below:

Reid’s Hitco has secured distribution through EMPIRE, the independent company which helped propel such hits as D.R.A.M.’s “Broccoli” featuring Lil Yachty, and Fat Joe and Remy Ma’s “All the Way Up.”

According to sources, Reid and fellow Arista veteran Charles Goldstuck have raised well over $100 million to launch Hitco. Offices are planned for New York, Los Angeles and Atlanta.

Reid’s career as a music executive dates back to the 1990s when he founded LaFace Records, a joint venture with Arista Records, which later folded into Sony Music, and yielded hit albums by TLC, Pink and Usher, among others.

In 2017, he left Sony as sexual misconduct allegations against him became public. (See video above.)




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