Wednesday, December 1, 2021

Jay-Z Ready to Launch New Clothing Line and Retail Store

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*According to court documents obtained by The BlastJay Z has filed to trademark the name “AKA SHAWN CARTER” for a clothing and accessories collection.

The rapper wants to use the name on shirts, pants, jackets, coats, bathing suits, ties, skirts, footwear, hats and various other products.

It was previously reported that Jigga teamed up with streetwear designers at Fear of God to create a new clothing line -inspired by his ‘4:44’ album.

Fear of God founder Jerry Lorenzo has revealed that Jay took an active interest in the development of the new clothing line. He told Vogue magazine:
“From the wristbands and bandanas to the proportions, we wanted to modernize Jay’s approach and contribution to fashion through our lens. Jay gave us feedback and direction along the way. He’s a true artist in every sense of the word.”

The clothing line features several references to the Bible verse John 4:44. One example of the religious links – which overlaps the themes of Jay’s ‘4:44’ album – reads: “A prophet is without honor in his own country.”

According to reports, Jay is also looking to use the mark for perfume, cologne, shaving gel, aftershave, body lotion, bath gel, face cream, and cosmetics,  sunglasses, eyeglasses, and other eyewear products.

He’s also asking to trademark the name for “retail and online retail store services.”

In addition to the “AKA SHAWN CARTER” goods, Jay-Z filed docs to obtain the rights to use the name “HOVINO” for use in jewelry, tie pins, key chains, wristwatches, pocket watches, stopwatches, and timepieces.

Ny MaGee
Ny MaGee is a screenwriter and freelance reporter from Chicago -- currently living in Los Angeles and covering A-list entertainment for various outlets, including She has worked for: Miramax, MTV & VH1, The Jim Henson Company, Hallmark Channel, Paramount Pictures, and for iconic indie film producer Roger Corman.



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