Saturday, September 25, 2021

Beyonce Shuts Down Sales of Brooklyn-Based ‘Bïeryoncé’ Beer

[videowaywire video_id=”W77Q271CZNTK1ZHT”]

Beyonce (Instagram)
Beyonce (Instagram)

*Beyoncé has promptly done away with a small Brooklyn brewery that thought it could get away with selling “Bïeryoncé” beer.

The singer has blocked Brooklyn Lineup Brewing in Sunset Park from selling more of the beer, which she says used her name without permission. The label uses the same pink lettering from her self-titled 2013 album.

 

The company claimed the pilsner was made in her honor, but it didn’t stop Bey from firing off a cease and desist letter demanding they shut down production of the product, according to Pitchfork.com.

Brewery owner Katarina Martinez, who has been selling the beer since October 2016, says she was inspired to brew the alcoholic ode after buying tickets to a Beyoncé show that she couldn’t attend. Trouble didn’t start until she heard from Bey’s people last month.

“As a Hispanic, female-run business, I am very inspired by her so I thought I’d pay homage,” Martinez told Pitchfork. “We’re disappointed she didn’t take it as a compliment, but oh well. It was fun while it lasted!”

She plans to sell the remaining “Bïeryoncé” she has left then stop brewing it, the site reported.

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