*There is now a web destination for Shonda Rhimes’ production company Shondaland, which launched in 2005 and has since become an indomitable powerhouse in the industry.
The site, titled Shondaland.com, features advice, interviews, essays, and more as part of its partnership with Hearst, a brand that also houses titles like Marie Claire, ELLE, Harper’s Bazaar, and Cosmopolitan.
According to the “Who We Are” section of the site, Shondaland.com will provide “a home for complex articles and honest conversations beyond the fictional space.”
So far, the website includes stories with headlines like, “A Modest Proposal: Wear Whatever the Hell You Want” and “Hopeful Ways to Get Involved in U.S. Politics, Starting Today.”
In an essay on the site titled “On Dealing With ‘Too Much Change,” Rhimes writes, “This is not a lifestyle site.”
“Because my idea wasn’t to bring all of you amazing, thoughtful, curious, interesting people together, gather you around a digital campfire, and feed you a lifestyle,” she continues. “So that’s not what we do here. No gossip, no useless beauty tips, no ways to make your butt higher or your thighs thinner, no advice on how to make your boyfriend propose. No terrifying health stories that scare the crap out of you and make you think you are gonna die tomorrow. No fear.”
Instead, Shondaland.com will be “full of amazing, thoughtful, curious, and interesting content.” “We have essays and interviews and recommendations,” she says. “Stories, articles, and discussions. There IS advice. But not the kind you usually get. And there are tips — the kind of tips geared towards making you MORE you. Because nobody here can figure out a decent reason to lecture you to do things you don’t wanna do to your face and hair that make it look like you have someone else’s face and hair.”
Visit the new Shondaland site here.
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