*Miami-based singer/ songwriter/ actor/ producer Barachi sparked electricity and excitement with two recent live performances in Las Vegas.
The singer unleashed his unique brand of sexy R&B/Pop last weekend in front of nearly 3,000 revelers with live performances at Vegas hot spots Jewel Nightclub and Liquid at ARIA Resort & Casino.
Barachi performed the romantic grooves “Tell Me” and “U Got Me” from Therapy, his upcoming Visual Album, Film, and Soundtrack on GMUSIC (“SonyRED”), powered by The Orchard, a division of Sony Music Entertainment.
First, Barachi set it off Friday night (Sept. 8) at Jewel Nightclub, a 24,000-square-foot nightlife center featuring more than 50 VIP tables, with approximately 1,900 people on site. At his Saturday (Sept. 9) appearance at Liquid Pool Lounge, a 6,000-square-foot outdoor venue, Barachi serenaded some 850 new fans from the state-of-the-art DJ booth. Afterward, clubgoers lined up to get autographs and photos with the artist. With hosted security from The Mayweather Team (“TMT”) and Floyd Mayweather’s private bodyguard, Mr. Adam Plant, the parties were turned up and tasteful – just like Barachi himself.
“I had tingles throughout my body when I saw the crowd’s reaction and the lineup for pictures,” says Barachi, who proved again that his incredible vocals are not just made in the studio. “It was an experience I will never forget. I look forward to giving the fans what they want by creating excellent music and sharing quality material.”
“The response from the Vegas fans is key to Barachi’s launch, ‘Tell Me’ is the first song that was performed, and seeing the crowd’s reaction … We will begin a nationwide campaign immediately,” says Lindsay Guion, CEO GMUSIC (“SonyRED”), powered by The Orchard, a division of Sony Music Entertainment.
Barachi’s vibe impressed Money Matt (aka Matthew Herman), a fellow Miami artist. “I’ve seen it all for the most part. Sitting in my cabana watching the woman-appeal that Barachi had just walked up with Floyd Mayweather’s The Mayweather Team aka “The Money Team,” I had to go join him in the DJ booth and give him a nice Miami introduction,” said Matt. “I’ve never seen a crowd move like that to an artist prior to being on the traditional radio. There is a first time for everything. I was glad to be a part of an amazing performance.”
“Over the past six (6) years that I’ve been in Vegas I’ve seen so many artists perform, and a majority of the time their vocals aren’t up to par compared to what you hear when they are on the radio,” says Kevin Justin, Senior Marketing Host for The Hakkasan Group, Las Vegas, which owns the both Jewel and Liquid Pool Lounge venues. “But with Barachi, it was refreshing to hear that he could actually sing without all the tricks that go on in the recording studio to enhance vocals. The way he naturally performed was excellent and we were glad to see that the crowd was having a good time.”
The response from the Vegas fans is key to Barachi’s launch, says Lindsay Guion, CEO of GMUSIC (“SonyRED”), powered by The Orchard, a division of Sony Music Entertainment. “‘Tell Me’ is the first song that was performed,” says Guion, “and seeing the crowd’s reaction, we will begin a nationwide campaign immediately.”
A self-taught musician, Barachi composed and co-produced every track on his upcoming project. More information on the brand-new Visual Album, Film and Soundtrack to Therapy starring Barachi Lucien is available atwww.barachi.com.
About GMUSIC
Based in New York City, GMUSIC GROUP provides comprehensive management and label services that include recording, publicity, promotions, publishing, merchandising, tour support, booking, and marketing.
Recently appointed CEO of GMUSIC GROUP, Lindsay Guion is a personal manager and global advisor who brings 20 years of experience in branding extraordinary talent to his current role.
For more information on Barachi, Guion, and GMUSIC GROUP, please contact:
The Purple Agency
Hollywood, California
tony@thepurpleagency.com
+1 310-882-3309
Attention: Tony Ferguson, Lead Strategist
Source: GMUSIC GROUP / THE PURPLE AGENCY
Additional Links:
The Hakkasan Group
SonyRED, a division of Sony Music Entertainment
source:
Tony Ferguson
tony@thepurpleagency.com
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