*Adweek is reporting that as of 11 a.m. ET today (Aug. 31), Disney/ABC has raised more than $3.7 million for those affected by Hurricane Harvey.
The fundraising drive was part of Disney/ABC’s Day of Giving, a company-wide initiative Wednesday and into this morning that also included cable channels ESPN and Lifetime, ABC Radio, and ABC’s local stations.
All proceeds are headed to the Red Cross.
Thursday’s “Good Morning America” featured a telethon/concert that included an interview with Olympic gold medalist Simone Biles who is volunteering at a Houston shelter, an interview with NFL commissioner Roger Goodell on how the league is helping out, a concert by Rascal Flatts, and celebrities and athletes answering phones and taking pledges from viewers.
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