Thursday, March 28, 2024

The Weeknd Unveils his ‘Parallel’ High-Top Sneakers for Puma

The Weeknd and his Puma shoe The Parallel
The Weeknd and his Puma shoe The Parallel (Derek Wood for Footwear News)

*The Weeknd announced in April that he was designing a sneaker as part of yearlong collaboration with Puma.

“It’s finally happening,” said the crooner tells Footwear News of his new $220 high-top design, called the Parallel. The shoes are wearable for both sexes and go on sale Aug. 24 at select retailers.

“We’ve been working with Puma for almost a year, and everyone is more than ready to get the sneakers out,” The Weeknd told Footwear News. “I was nervous at first, but when I finally got to hold the product, I immediately fell in love. I think people will like it.”

The Weeknd and his Puma Parallel sneakers (Derek Wood for Footwear News)
The Weeknd and his Puma Parallel sneakers (Derek Wood for Footwear News)

His goals for the Parallel?

“To be honest, I just want to see everyone wearing it,” the musician claimed. “I want it to be part of pop culture. I want to walk down the street and see kids wearing it and women wearing it. I want to see the pope wearing it. I want to see [Barack] Obama wearing it. I want to see Elon Musk wearing it.”

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