HOSTED BY ANTHONY ANDERSON AND LA LA ANTHONY AND FEATURING HALLE BERRY, MARY J. BLIGE, GLADYS KNIGHT, JODECI, DJ KHALED, LUDACRIS, MAXWELL, KELLY ROWLAND, CHRIS PAUL AND ROBIN THICKE, ‘DEAR MAMA’ SCORES NEARLY TWO MILLION TOTAL VIEWERS ACROSS PREMIERE NIGHT
NEW YORK, NY  – VH1 announced today that 1.7 million total viewers (including premiere and encore) tuned in to catch A-listers celebrating their moms on DEAR MAMA: AN EVENT TO HONOR MOMS.
Executive produced by Queen Latifah’s Flavor Unit and Jesse Collins Entertainment, DEAR MAMA’s ratings are up a whopping 36% from last year P18-49.
DEAR MAMA also scored on the social front ranking in the top five most social shows of the day in all of television.
Hosted by Anthony Anderson and La La Anthony, DEAR MAMA recognizes mothers with celebrity guests paying tribute to the women who have shaped their success. Celebrity participants include Halle Berry, Mary J. Blige, Gladys Knight, Jodeci, DJ Khaled, Taraji P. Henson, Pitbull, Ludacris, Maxwell, Kelly Rowland, Chris Paul and Robin Thicke.
Official sponsors of DEAR MAMA: AN EVENT TO HONOR MOMS include America’s Best Contacts & Eyeglasses®, DOVE®  I Chocolate, Honey Bunches of Oats®, Strongbow Hard Apple Ciders, Tide PODS®, T.J.Maxx and Unilever.
DEAR MAMA: AN EVENT TO HONOR MOMS is being produced by Flavor Unit and Jesse Collins Entertainment.  Shakim Compere, Queen Latifah, Jesse Collins, and Jeannae Rouzan-Clay are Executive Producers. For VH1, Amy Doyle, Ryan Kroft, and Elena Diaz are Executive Producers, Paige Miller is Coordinating Producer, and Joe Buoye is Executive in Charge of Production.
ABOUT VH1
VH1 is the dominant pop culture brand for adults 18-34. The network is available in 93 million U.S. households and has an array of digital channels and services including the VH1 App, VH1.com, @VH1 and Love & Hip Hop: The Game. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB). For more information, please visit www.vh1press.com, VH1.com, or the VH1 Facebook page. Follow us on Twitter @VH1PR.
ABOUT JESSE COLLINS ENTERTAINMENT
Jesse Collins Entertainment is a full service television and film production company based in Hollywood on the Paramount Studios lot. Founder & CEO and entertainment industry veteran and Image Award® winner Jesse Collins has played an integral role in producing some of television’s most memorable moments in music entertainment.  He has produced award-winning programming including the BET Awards, BET Honors, UNCF’s An Evening of Stars, ABFF Awards, Soul Train Awards and the BET Hip Hop Awards, is a consulting producer for the iconic GRAMMY Awards and executive producer of BET’s hit TV series, Real Husbands of Hollywood starring Kevin Hart. He is also the executive producer of VH1’s Dear Mama and the upcoming game show, Hip Hop Squares with Ice Cube. Collins was the executive producer of the highly successful and critically acclaimed 3 part miniseries, The New Edition Story, a biopic on the boy band that premiered on BET in January 2017. The film dominated social media and brought in over 28 million viewers to the network marking it as one of BET’s most successful shows-EVER. He has worked with a myriad of superstar talent including Will Smith, Chris Rock, Jay-Z, Rihanna, Kanye West, Kendrick Lamar, Drake, Prince and Mariah Carey. Collins has been featured on Ebony magazine’s prestigious Power 100 list, in numerous publications as well as on the covers of several magazines including Vibe magazine. Collins is a member of the Producers Guild of America and resides in Los Angeles. Go to https://www.jessecollinsent.com/ for more information on the company.
Source: The Nielsen Company, L+SD, P18-49, Coverage Ratings, 05/08/17 vs 05/08/16; Total viewers P2+, 10:00PM premiere plus 1:06AM encore; Nielsen Social Content Ratings, Daily Top Five Series and Specials
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source:
Chris Delhomme
[email protected]
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