*Pepsi, after learning what time it is the hard way, via Bernice King and social media, is apologizing to her and dumping the controversial ad they released on Tuesday showing Kendall Jenner at a protest rally handing a soda to an on-duty police officer. Yeah, right.
“Pepsi was trying to project a global a message of unity, peace and understanding Clearly, we missed the mark, and we apologize,” what the soda company said in a statement. “We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”
Along with pulling the ad, Pepsi is also apologizing to Martin Luther King’s daughter, Bernice King.
If you missed it, Bernice, like many others, headed to social media and let known her displeasure with the ad’s message and imagery:
“If only Daddy would have known about the power of #Pepsi.”
If only Daddy would have known about the power of #Pepsi. pic.twitter.com/FA6JPrY72V
— Be A King (@BerniceKing) April 5, 2017
Responding to the damage via Twitter, Pepsi said they meant no disrespect.
@BerniceKing We at Pepsi believe in the legacy of Dr. King & meant absolutely no disrespect to him & others who fight for justice. pic.twitter.com/rM8W8i0Euu
— Pepsi™ (@pepsi) April 5, 2017
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