Wednesday, May 22, 2024

Alt-Right Website Breitbart Calls For Boycott of Kellogg’s after Company Pulls Ads

Photo: DANIEL ACKER/Bloomberg via Getty Images

*The right-wing website Breitbart, previously run by President-elect Donald Trump’s senior advisor Steve Bannon (who called it “a platform for the alt-right), is calling on people to boycott Kellogg’s products after the cereal maker decided to pull its advertising from the outlet.

On Tuesday Kellogg’s removed its ads from the website, saying the site did not “align with our values as a company.”

Breitbart fired back, calling the decision one of several provocative moves by “leftist companies” against those whose values put Trump into the White House. Using the hashtag #DumpKelloggs, Breitbart is urging its readers to “ban bigotry from the breakfast table.”

The online petition, which was posted on Wednesday, accuses Kellogg’s of “discrimination and intense prejudice” for blacklisting the “largest platform for pro-family content anywhere on the Internet.” It already has more than 120,000 signatures. “If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table,” the pledge declares.

Breitbart has increasingly become the target of activists who aim to convince advertisers to sever ties with the publisher of such articles as “Hoist it high and proud: The Confederate flag proclaims a glorious heritage.”

In addition to Kellogg’s, the glasses company Warby Parker and the San Diego Zoo have said their ads will no longer appear on the site.

Here’s a list of all the companies pulling their ads from Brietbart, compiled by the Twitter account Sleeping Giants:

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