*Dallas Cowboys running back Ezekiel Elliott may have gotten a flag for jumping into the huge Salvation Army prop in the end zone, but a few lost yards is a small price to pay if the act encouraged more folks to donate…which is precisely what happened.
The Salvation Army said it has seen a dramatic boost in contributions since Elliott leaped into the red kettle bucket during the Dallas Cowboys’ 26-20 win over the Tampa Bay Buccaneers on Sunday.
Lt. Colonel Ron Busroe, a spokesman for the Salvation Army, told TMZ Sports that the organization has seen a 61 percent increase in online giving since Sunday night.
Perhaps you’ve already seen the footage by now…but thanks to Showtime’s “Inside the NFL,” who had Elliott mic’d up for the game, fans can now listen to the conversations that happened around him as his penalty-inducing jump unfolded, and also his comments as he watched the replay of it on the big screen.
Watch below:
.@EzekielElliott‘s laugh at the end ?
Watch the @dallascowboys RB mic’d up during his @SalvationArmyUS celebration TONIGHT at 9p ET/PT. pic.twitter.com/IsGKtn9D9B
— Inside the NFL (@insidetheNFL) December 20, 2016
“Inside the NFL” airs Tuesdays at 9 p.m. on Showtime.
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